How Yonggang Zheng became the myth of Shanshan Lithium Battery

In 1998, when Shanshan, who was in the middle of the day, left Shanghai, Ningbo was shocked for a while.

Twenty years later, Yonggang Zheng, Chairman of the Board of Directors of Shanshan Holdings, took the spring meeting of the "2018 Ningbo Development Forum" held on March 31 (directed by the Development Research Center of the State Council, sponsored by the Ningbo Municipal People's Government, the Municipal Social Science Association, and the Economic Promotion Association. The research institute of the Institute of Economic Research, Donghai Branch, under the theme of "New Age Entrepreneurship and Ningbo Development", first described the transformation of Shanshan in Ningbo in the past 20 years.

Yonggang Zheng said: "I can finally report to the hometown fathers some achievements made in these years, barely able to return home with honor."

In fact, he not only talked about Shanshan today. He has a lot of words, domineering, and sincere, the entrepreneurial style of doing big things.

"We are now the world's largest, not the top three, we are the world's largest!"

"I have to do these two things in five years. If I can't do it, I will not be a Ningbo entrepreneur!"

"I am stupid, I don't care about anything, just spend money." "Ningbo entrepreneurs, especially our generation... have to work hard, if we don't work hard, we will be eliminated, sorry for my hometown father."

"This is what I want to say to my hometown and my relatives."

" Yonggang Zheng went to Shanghai alone at the end of 1998. At that time, there was controversy. Many people said that they couldn’t keep going. I never said why, I don’t want to say."

Then why did Shanshan leave from Ningbo and move its headquarters to Shanghai?

At that time, "Ningbo Shanshan suit brand made more money. Everyone knows." "All banks have no deposits, no loans and no money for a dime." "Before I left, Shanshan shares in January 1996. The listing on the 8th opened up the first place in the history of pricing in China, which is a very bullish thing."

"But how long can it be? How long does it stay strong? I have answers in my heart."

"I know for myself how long the suit can't be done. When the country opens and the market opens, what should ZARA do at your doorstep? Can you compare with him? Impossible."

"The best thing to do is to upgrade, use technology or use creativity to upgrade. That's the best, because it has a very low probability of failure. If you can't get it, what should you do? If you don't change, you will be eliminated. ."

Yonggang Zheng ran to Shanghai, it was transformed, looking for opportunities for transformation outside the clothing industry.

Therefore, there is the real main business of Shanshan today - lithium battery materials.

In March 1999, Shanshan acquired a carbon material research institute and invested 80 million Yuan in advance as a research funding for its "863" project. After the completion of the project, Yonggang Zheng continued to add 300 million yuan. Researchers got over and started industrialization in Shanghai."

However, the industrial promotion situation is not smooth. Shanshan has lost money in the first eight years of entering the lithium battery materials field. In Yonggang Zheng’s own words, it is "a mess."

"We are embarrassed ourselves. There are 7 people in 8 people who have said that they are selling it. I said that I can't bear it. I finally decided to stick to it." He said, "Because at that time our country does not have this industry, Japan has Korea also have, and shanshan is China's first from the subject to the industrialization, scale, market lithium electric material enterprise."

Fortunately, Apple is coming. "Our real money is made by Steve Jobs. When Apple launched it, it was bundled with tenders globally, and our materials became the main supplier."

By 2013, Shanshan’s lithium battery materials business exceeded its apparel business.

Today, Shanshan's lithium-ion battery materials have become the world's largest, accounting for 30 percent of global shipments. Yonggang Zheng’s words full of pride.

"Our technology is also leading, Apple, Tesla, Mercedes-Benz, BMW, Sony, Samsung, LG, Ningde era, BYD, these are my customers."

China is the second largest economy in the world. "But the application technology is rarely leading in the world. Shanshan Technology Lithium-ion battery technology is the leading technology in global application technology. This is the so-called returning hometown that I have to explain to my hometown father." Yonggang Zheng said.

"these two things must be done within five years, can't be done, not Ningbo entrepreneurs"

In fact, Shanshan engaged in lithium battery materials, Yonggang Zheng was a bit sneaky.

"Well, I couldn't. What if I did and my researchers were poached? Poached scientific research personnel who all want to do! So it's absolutely confidential."

Now, Yonggang Zheng is full of confidence.

As long as the world finds a scientific researcher and expert in the field of lithium battery materials, "we will bring him at any cost, whether he is Japanese or American."

Why can you talk about this now?

"Now the scientific researcher is my shareholder. You have to dig him. First, two hundred million, you can't dig it? He holds the stake in Shanshan Technology, so he is worth a lot."

Yonggang Zheng’s ambition is not only to be the leading company in lithium battery materials, but to become a leader in this field.

He has to do two things: "One is to develop technical standards, I am the enterprise that sets the technical standards of this industry; the other is that the scale is overwhelming and must be absolutely leading."

"Industry standards and leading scale, this is what the first-class enterprises do. Huawei is such a cow, but also to do this, a lot of research and development funding is to do this thing, this thing is not a second-rate enterprise."

At the same time, Yonggang Zheng also wants to open up the upstream and downstream industry chain of lithium battery materials.

In the upstream, Shanshan is also looking for lithium battery-related mineral resources. Last year, it invested in Luoyang Molybdenum and began to lay out.

Downstream, Shanshan has started the development of energy storage and other aspects, and closely strengthens cooperation with core customers. The famous "Ningde era" in the unicorn is also a key customer of Shanshan.

"Our generation of entrepreneurs still have to work hard, otherwise I am sorry for my hometown father"

Some time ago, our Southeast Business Daily and its official micro "Southeast Finance" first proposed the topic "Which Ningbo can't get a unicorn", which sparked heated debates. Today, Yonggang Zheng also responded.

After Yonggang Zheng’s predecessors in Ningbo, such as QiaqingYu, Yugang Bao and Yifu Shao, they said: "Our generation is a lot worse. We want to go to Yun Ma, no Huateng Ma, no Zhengfei Ren."

"But we are on the road, and in the future we will not live up to the expectations of our parents."

"Ningbo entrepreneurs, especially our generation, Yonggang Zheng, Rucheng Li, Jianjiang Zheng, Guojun Shen, Lei Ding, this wave of people, we have to work hard, if we do not work hard, we will be eliminated, sorry for my hometown father."

"Unicorn is small. Ningbo people like big companies, big traders, and small things, but not our strengths."

However, Yonggang Zheng also pointed out that Ningbo people will settle accounts. "After you have calculated it, especially sharing and sharing, Ningbo people are not willing to do this. Mine is mine, yours is yours, what to share." "But now the Internet era is just about sharing," you can't keep up with sharing."

"My feelings about my hometown can't be heavier."

When it comes to Ningbo, Yonggang Zheng’s hometown complex is out of control.

"All said that Yonggang Zheng has gone. In fact, I have been there. At present, apart from some factories, there is no way. Most of Shanshan’s enterprises are in Ningbo. Last year, they paid more than 2 billion taxes in Ningbo, and they are not real estate, they are all real economy." Yonggang Zheng said: "My feelings about my hometown cannot be heavier."

He believes that Ningbo has the country's leading policy advantages and business environment. In addition to Shenzhen Qianhai, Xinjiang Kashgar, Tibet and other regions, the most preferential tax policy is Ningbo Meishan Island, but Ningbo is not good at propaganda in this area. Therefore, he often puts Ningbo. Recommend to go out, attract investment for Ningbo.

The lack of scientific research institutions and scientific research talents in Ningbo is also considered by Yonggang Zheng to be a big problem affecting development.

At the end of last year, Shanshan started a factory covering an area of 1200 acres in Changsha. "It invested more than 10 billion." Why didn't it be placed in Ningbo? Yonggang Zheng said that because Changsha has Central South University.

"We integrated production, study and research with him. He is the national engineering experimental center, so we have a large number of postdocs and PHDS from them. Our President is still a professor in his university."

"The power of scientific research is very important."

"The key to Ningbo is to have scientific research institutions and scientific research talents."

"Scientific research institutions and scientific research personnel have less word and they are more difficult. Without scientific research talents, you want to make the technology industry particularly strong in the local area. It is impossible."

Yonggang Zheng 's wonderful quotation

1, Ningbo, we have not Yun Ma, Huateng Ma, Zhengfei Ren, but we are on the road, the future must not live up to the expectations of the hometown father!

2, the average life expectancy of unlisted enterprises in China is 3 to 5 years, and listed companies are 8 to 10 years old. Shanshan has a history of 30 years. What should we do in the future? It must be transformed and upgraded.

3, Shanshan has now become a shared platform, people with the ability to come, I pay, you operate resources sharing; I give you the platform, nothing to bother you.

4, I predict that after 2035, there will be no production of a gasoline car in the world, all pure electric; no more drivers, fully intelligent.

5, formulating rules, have pricing power, this is the first-class business. Of course, third-rate enterprises can also make money, but must have the goal of struggle and become a first-class enterprise.

6, Shanshan is the most powerful research institute. As long as there are scientific and technological researchers in this field, we will invite him at all costs. This is the real core competitiveness. Researchers are also shareholders and are worth a lot of money; To dig him, the first two billion.

7, I am an old Ningbo. I don’t care much about my hometown. Most of my business registrations are in Ningbo. I also introduced more than 200 companies to settle in Ningbo. The business environment in Ningbo is very good.

8, Xiaoqiao Xiaolu Xiaoningbo, Ningbo people are too calculus, the pattern is not big enough. Now is the sharing of economic times, cannot stay in the concept of "mine is mine, yours is yours", cannot catch up with sharing, you will to be eliminated.

9. Ningbo should have a big pattern. Why not make East Zhejiang a big metropolitan circle and inclusive of the surrounding cities? If you want to do big things, you must have great feelings, and you must have a willingness to pay and dare to lose.

The page contains the contents of the machine translation.