Soltech has received 23 models recommended by the Ministry of Industry and Information Technology in the field of new energy vehicles

As an independent third-party power battery Pack enterprise, how to find its position in the industry through product positioning and marketing strategy is particularly crucial.

"In 2018, Soltech is exploring new development space by constantly adjusting its corporate strategy. The specific strategy currently identified is one and two wings. "

On May 3, Jiweiyuan, chairman of Soltech, told the Gaogong Li-electric tour research team that the integrated refers to the power lithium battery system as the core, and the two wings are new energy vehicles and storage energy as the two major applications. breakthrough.

In the field of new energy vehicles, Soltech focused mainly on commercial vehicles in 2017, supporting power batteries for new energy vehicles such as Dongfeng Automobile, Nanjing Automobile, Brushkin Cup, Yangzijiang Automobile, and Kawei Automobile. The number of models of the "Recommended Catalogue for the Promotion and Application of New Energy Vehicles" of the Ministry of Industry and Information Technology reached 23 models.

After gaining a firm foothold in the field of commercial vehicles, Soltech is still extending to the passenger car field. In 2018, it will provide supporting vehicles such as Jiangling E200 and Jiangling E400, and the system energy density will reach 160wh/kg.

At the same time, Soltech is still trying to provide a Pack system with a 21700 power battery. Jiweiyuan revealed that the product will be mainly positioned as a Class B passenger car market with a future life of more than 400KM. Currently, it has cooperated with Dongfeng Automobile and will be mainly used in the future. Network car market.

As the second wing of the "one wing" strategy, Soltech is also increasing its product development and investment in the field of energy storage battery systems.

"The energy storage market's requirements for lithium battery pack systems will be more personalized, which will provide a wider living space for pack companies." Mr Jiweiyuan's judgment is that the energy storage market will take a turn in 2018 as the cost of power cells plummet, allowing companies to keep their stocks ahead of time.

While the power lithium battery system business is maturing, Soltech is still exploring new business models.

Under the background of the high failure rate of electric vehicles, how to quickly fill short plates, reduce the ripping between core parts and components, and improve the final experience of use is currently an urgent task. Based on this, Soll Technology proposed the integration of motors, electric control, and batteries. Three power systems, Package supply, package services, provide a full range of solutions for the model.

To this end, Soltech has set up a company. According to the data, in September 2017, Suzhousuoerda Investment established a holding subsidiary, Sun Yat Power Technology Co., Ltd.. The subsidiary's main products are new energy motor and control systems and power assemblies. As of December last year, the company has completed the delivery of bulk orders for three power systems. Integrated three-power system overall solution business model is initially formed.

Jiweiyuan said to Gaogong Li-electricity that the electrical and electronic control products in the early stages will mainly be used outside, and will be independently developed and produced in the future.

Based on the business model of integrating the three power systems, Soll Technology will also further enhance the integrated technology integration capabilities of new energy vehicles and participate in the product design of the entire vehicle.

Jiweiyuan said that in 2018, Soltech will focus on launching a light truck logistics vehicle for the king of Chinese blue cards in conjunction with several domestic car companies. The product will be developed and designed by Soll Technology and will have a space capacity of up to 16 M3. Achieve lightweight through the use of aluminum alloy body; By adopting the dual motor mode, it can save more than 15 % of power, and at the same time, its climbing ability is enhanced. It is also very competitive in price.

For Soltech's overall strategy, Jiweiyuan's thinking is to use the systemic value chain to make the upstream supplier and downstream customer of the pack company form a complete commercial ecosystem. It fully reflects the characteristics of Sol as a battery module system manufacturer with light assets in the industrial chain and great flexibility in integrating resources in the supply chain, and uses the system value chain to occupy the market.

As one of the most influential brand activities in the industry, Gaogong Li-electric supply chain tour research activities have reached the seventh session. This year, the tour starts from Huannan Station and is expected to take 2 months, spanning 4 regions and 30 + cities, visiting China 50 + mainstream power batteries. enterprise. Use the footsteps to measure the development of the industry, in order to visit the pulse of the industry.

This tour was sponsored by Lithium Enterprises such as Aoruite, Wei Tegao, Radium Technology, Xinlonghao, Today's International, Yi Hong Intelligence, and Tek Technology.

The page contains the contents of the machine translation.