BAIC large-scale export new energy vehicles, and environmental protection concept belongs to the export territory

Soon after, the familiar faces of the Chinese people will appear in the taxis in the streets of Mexico. From June this year, the new energy vehicle EU300 replacement model of BAIC Group will be officially exported to Mexico with 100 vehicles per month and put into local taxi operation. This is the first large-scale export of new energy vehicles to BAIC International Development Co., Ltd. (BAIC), which is owned by BAIC Group. The overall quantity will depend on the trial operation effect.

Different from the past, BAIC will not only sell the whole vehicle overseas, but also the overall output of the entire power-changing mode including the power-changing facilities. It is possible to change the battery within 3 minutes, which is also an important reason for the Mexican Taxi Association to select the EU300.

In fact, BAIC began to lay out the Mexican market very early, and focused on building it into a strategic regional center that radiates the developed countries of South America and North America. In May 2016, the first production line of BAIC Mexico was started, and a strong after-sales service team was established at the same time.

The new energy vehicle exchange mode is a microcosm of BAIC's exploration of the whole value chain export-oriented and overseas base as the core business development model. As the main platform for BAIC to implement its internationalization strategy and build “BAIC”, BAIC International is accelerating resource integration and global layout, focusing on South Africa, Mexico, Iran and Yunnan Ruili, four regional industrial bases adjacent to Southeast Asia, and expanding BAIC Internationalized map.

Data show that as of the end of 2017, BAIC International's cumulative sales exceeded 76,000 units. Among them, BAIC Yunnan Ruili, which is oriented to the Southeast Asian market, is regarded as the most beautiful and largest modern automobile production base on the Chinese border. It is expected to be put into operation in the third quarter of this year. The Iranian factory with production conditions has more than 200 workers; the design capacity is 150,000. The South African plant is expected to go into production at the end of June this year. As the capacity climbs, it will cover South Africa and even East and West Africa...

" BAIC International is the general platform and the leader of the Group's international business and comprehensive development of international business." Du Fu, deputy secretary of the BAIC International Party Committee, told the Economic Daily reporter that BAIC International not only sells products, but also hopes to bring the brand and technology management of the group out of the country. In 2018, BAIC International will take "high-quality development" as the main guide, "capacity go out" and "market go out" as the main path, adhere to "focus on the market", "focus on products", "focus on the brand", "focus on efficiency", through organization Reengineering, process reengineering, and cultural reengineering will drive the system's ability to improve and realize the transition from scale growth to quality, efficiency and capacity growth.

According to the data, BAIC International, which was established in June 2013, has established corresponding channels in 48 overseas countries and regions, and has assembly factories in 22 countries and regions. In the future, the company will continue to integrate the Group's advantageous resources, and with the help of a capable international team, it will quickly adapt to the overseas market and take the road of high-quality overseas development.

Compared with the previous sales of products, what is the difference between the “capacity going out + the market going in” way? Du Fu said that taking the South African factory as an example, it is an important “base” for BAIC's internationalization strategy. On the one hand, the company will export BAIC's technology and management experience while “capacity goes out”; on the other hand, it will continue to promote “market entry”, focus on building a sales network, and combine the advantages of BAIC's technology products to develop targeted local Sexual marketing and development.

Of course, expanding overseas markets will inevitably face more uncertain factors and risks, such as global economic fluctuations and geopolitical influences. In this regard, Du Fu said that “Chinese companies’ time is short and the experience is not rich enough, but in any case, the core is still making great efforts and making big brand influence. Being yourself and providing local consumers with products and services that exceed their expectations is fundamental to avoiding all risks. Rong Du said that in the next step, BAIC international will take the financial service system, used car system, service trade system, logistics system and the whole industrial chain to sea.

According to the plan, BAIC will set up seven overseas operation centers in 2020, and set up localized management organizations in 30 countries and regions. The sales target of overseas passenger cars is 60,000, and BAIC will strive to become one of the top three export companies in China's automobile industry by the end of the 13th five-year plan.

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