The Ningde era will enter the Japanese market and set up a sales office in Japan.

Japanese media said that China's large car battery company Ningde Times New Energy Technology (CATL) will enter the Japanese market. It will set up a sales office in Japan in late May and will send battery technicians resident in 2018 to provide support for customer development. The Ningde era plans to double its global battery capacity to 50GWh by 2020(GW, 1 GW = 1 million kilowatt-hours).

According to the May 10 report of the "Japan Economic News" website, the company will receive orders by supporting development and approaching the Japanese auto company that speeds up the transition to pure electric vehicles (EV).

Reported that the Ningde era will open an office in Yokohama City in late May. Strive to become the world's largest car battery company by 2020. The company believes that to expand its business, it must increase its battery supply to Japanese car manufacturers.

The promotion of Japanese car companies such as Toyota, Honda and Nissan will be intensified through the Japanese office. In addition, battery technicians stationed in Japan will be increased in phases, and a mechanism will be established to send technicians to R&D centers of various companies to provide support for development. In terms of the size of the personnel, it is planned to arrange dozens of people first. Prior to the Ningde era, business dealings with Japanese car companies were mainly conducted in China.

After the establishment of the Ningde era in 2011, it quickly grew and expanded in the automotive battery field. Sales for fiscal year 2017(as of December 2017) rose 34 per cent year-on-year to 19.9 billion yuan, and net profit rose 3.1 billion yuan to 3.9 billion yuan. In addition to deepening cooperation with European and American car companies such as BMW, Volkswagen, and General Motors, establishing relations with Japanese car companies has become an urgent task.

The Ningde era was listed on the Shenzhen Stock Exchange in April and will use the 13.1 billion yuan raised to increase battery production. In addition to China, it also plans to build battery production plants in Europe and the United States. In 2017, the company's battery capacity was 23 GWh, which will increase to 30 GWh by the end of 2019 and to 50 GWh by 2020.

Reported that the Ningde era 2017 battery shipments seem to reach 12 GWh. According to TechnoSystems Research, the research company, "The number of shipments in the Ningde era in 2017 has increased to about twice that of the previous year, and it has grown fastest in the field of in-vehicle batteries. As a manufacturer with a capacity of more than 10 GWh, it is becoming the world's largest battery company comparable to Panasonic. "

Reported that China will implement the "new energy car points policy" in 2019. Automakers are required to produce and sell a certain proportion of pure electric vehicles and new energy vehicles such as plug-in hybrid vehicles (PHV). To avoid falling behind in the competition in the world's largest car market, strengthening cooperation with Chinese battery companies has become an urgent business issue for Japanese auto manufacturers.

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