The new energy automobile industry is also expected to usher in a blowout period

Independent joint venture, new energy vehicle industry is a new situation.

Traditional car companies have been focusing on new energy vehicles, and emerging vehicle forces have also regarded the new energy vehicle sector as the focus of development. For a time, the new energy vehicle market is showing a thriving scene, and the new energy automobile industry is also expected to usher in a blowout period.

On April 25th, the 15th Beijing International Automobile Exhibition (hereinafter referred to as “Beijing Auto Show”) was officially opened at the China International Exhibition Center. One of the biggest differences between this year's Beijing Auto Show and the past is that new energy vehicles have become one of the main forces of this year. According to public data from the auto show organizers, the Beijing Auto Show attracted more than 1,200 exhibitors from 14 countries and regions around the world. A total of 1022 cars participated in the exhibition, just like the 105 world premiere cars and 64 concept cars. 174 new energy vehicles have become the highlight of this year's Beijing Auto Show.

It is understood that 124 of the 174 new energy vehicles exhibited at this year's auto show are from independent brands, and the top ten in the list of new energy vehicles are basically independent brands. In this context, the foreign-invested brands and joint-venture brands that had previously been slowed down in the field of new energy vehicles in China have also begun to wrestle, and have been rushing to deploy new domestic energy vehicles before the “double points” policy has reached 10% of new energy points. The emerging power market of the car is also coming to the forefront. In the new energy car market the new energy car market is not busy.

Binggang Wang, head of the expert group of the National New Energy Vehicle Innovation Project, said in an interview with the reporter of China Business News: "Our national new energy vehicle has a good momentum of development and has formed a very good market development trend, with the further encouragement of national policies. The development of the new energy vehicle market is obvious. However, the current new energy automobile industry still has some problems to be solved, and there is still a lot of work to be done."

Hot market

China's new energy vehicle market is surging, and players who have already entered the game are ready to increase their chips. Players who have not entered the game have not dared to neglect, and they are eager to try. In addition to the regular booths of various auto shows, the organizers also set up an independent pavilion for new energy vehicles, which is worthy of attention.

On the day of the auto show media day, BYD, which is the world's new energy vehicle market sales champion (including plug-in hybrid models), brought a new generation of Qin, Song MAXDM version, Yuan EV360 and a new generation of Tang debut; as the global champion of pure electric vehicle sales, BAIC New Energy also launched the new A-class pure electric car EU5 and the new energy concept car. At the product launch conference, Heyi Xu, the chairman of BAIC Group, also revealed the important plan for Beiqi New Energy to be listed in the third quarter of this year.

Geely Automobile (00175.HK), Changan Automobile (000625.SZ) and Great Wall Motor (601622.SH, 02333.HK), which are the top three brands of their own brands, also revealed their respective new energy vehicle markets at this Beijing Auto Show Strategic planning. The world premiere of Geely's new Borui GE means that Geely Automobile has entered the era of new energy vehicles. Changan Automobile also released the mobile EV460 at the same time as the “third entrepreneurship-innovation and entrepreneurship strategy”, and said that Changan Automobile will also launch the development of three large, medium and new energy vehicle platforms at the same time, and plans to complete it by 2020. A complete vehicle control system platform, three battery platforms, and three electric drive platforms were built. The Great Wall Motors released the new energy car brand Euler and revealed that the first model will be launched in the second half of the year.

In addition, foreign car companies preparing to join the “Muscle Contest” of the new energy vehicle market also expressed their sincerity at the Beijing Auto Show. The first electric model of Nissan Motors for the Chinese market, Sylphy Hybrid SYLPHY Zero Emission debuted at this year's auto show; Toyota Motor further promoted the concept of TNGA Fengchao, the first Corolla/Ralink plug-in hybrid version; Honda Automobile debuted at the Beijing Auto Show Pure electric concept car "idea EV Concept".

Bright future

China Automobile Industry Association statistics show that in 2017, China's new energy vehicle production and sales are close to 800,000 units, the annual output reached 794,000 units, an increase of 53.8%; the annual sales of 777,000 units, an increase of 53.3%, 2017 China New energy vehicle production and sales have accounted for 2.7% of the overall automotive market. In the first quarter of this year, China's new energy vehicle production was 150,000 vehicles, an increase of 160% over the same period of last year. In the first quarter, the cumulative sales volume was 143,000 vehicles, an increase of 155% over the same period of last year. The sales performance of the new energy vehicle market was eye-catching.

From a policy perspective, China is fully supportive of the development of new energy vehicles. Previously, in order to promote the development of the new energy automobile industry, the state implemented the subsidy policy. Last year's “double points” policy also prompted enterprises to increase the layout of the new energy vehicle field. According to Dongshu Cui, secretary-general of the National Passenger Car Market Information Association, “The proportion of new energy vehicles in the first three months of this year reached 6.5%, which is 4.4 percentage points higher than the 2.1% in January-March 2017.” From the perspective of the industry itself, In other words, whether it is a self-owned brand or a joint venture brand, they can do their best in the field of new energy vehicles. In the overall environment where the overall environment tends to be good, the autonomy of auto companies is soaring. In the field of new energy vehicles, this blue ocean sprints to occupy the market. Industry analysts believe that the positive layout in the field of new energy vehicles is conducive to the development of independent brands, and is also conducive to the accelerated progress of related technologies for new energy vehicles.

At the market level, consumer acceptance is also increasing. The expansion of the private car market and the rise of shared cars have also provided good distribution channels for new energy vehicles. "Consumer recognition and acceptance is one of the important reasons to promote the development of new energy vehicles. If it is not accepted by the market, it is equivalent to this product." Dongshu Cui said.

In addition, the restrictions on foreign-invested shares of new energy vehicles will be lifted in 2018. Industry analysts believe that the liberalization of joint-stock ratios can attract more foreign car companies to increase investment in China's new energy sector, which is conducive to China's new The energy automobile market has formed a benign competition. Under the active guidance and support of the policy, it has promoted the rapid development of China's new energy automobile industry.

Difficulties still exist

Although new energy automobile market in China has become the world's leading new energy automobile market, but in the development process of new energy automobile industry in our country there are still many problems, in addition to the short range and low battery charging efficiency and charging pile the basic problems such as insufficient facilities, how to maintain the sustainable development of subsidies after the decline, how to face further open situation, how to realize the fuel car products and after lock-up and other issues still need to consider seriously.

In this regard, Binggang Wang said that if an industry leaves subsidies, it will not work, indicating that the development of the industry is not yet mature. However, some industry insiders believe that an emerging industry will need to go through this process from its embryonic form to its development to maturity. Naturally, it will face various problems in its development. This is the inevitable result of the scale of the industry.

At present, the supporting facilities of new energy vehicles in China are still not perfect, and the number of charging piles is small, which cannot meet the charging demand of a large number of consumers. In addition, how to reduce costs, improve electric power and other related technologies, shorten charging time and extend cruising range are also urgent problem. However, the most important issue is the saturation of the market. At present, the market already has some brands, and brands from all directions are pouring into this market. Although the initial stage can ensure market activity, the market has limited tolerance. A senior investor in the automotive industry believes that “the new energy vehicle market will undergo a fierce fight, and at least half of the companies will disappear in the process, and this time will take two to three years.”

"New energy vehicles are the inheritors of the development of cars in the new era. At present, battery technology is relatively immature, and traditional car companies are still stuck in the bottleneck of transformation. Plug-in hybrid models or the development trend in the following period of time, they can enjoy subsidies without battery life problems." said Heng Huang, director of research at Wilson. "In fact, the developmental penetration path of new energy vehicles follows the S-curve theory of technological advancement. 2021 will be an important node, followed by new energy vehicles. The market will enter an outbreak."

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