May 13, 2019 Pageview:976
Zhao Benshan: Is Tesla expensive? Fan Wei: expensive. Zhao Benshan: Is Tesla Electric? Fan Wei: Fees. Zhao Benshan: Then why are you still buying? Fan Wei: You are fooling.
It's a big trick to say that Tesla may not be popular with anyone, but thinking about it in a different way, allowing Tesla to "walk two steps without getting sick", does show a bit of a problem. Let's say it opens a shop in China -- in fact, it's the right thing to do. The problem is the person who booked the car. Just two days ago, a father and son went straight to the exhibition car at Tesla's Beijing Direct Store on the first floor of Beijing's Fangcao Qiaofu Shopping Center. The young people only asked simple questions about arrival time and optional colors and did not care about important issues such as vehicle performance and safety. Although his father was concerned about practical issues such as how to install charging piles, mileage, and maintenance, he only asked. Less than 20 minutes before and after, the father and son directly paid a deposit of 250,000 yuan. Someone said, "The whole process is faster than shopping. "
Lu You once pointed out: "The paper has to be shallow, and it is absolutely clear that this matter must be done. "In the purchase of Tesla, it is obviously" on paper "that the father and son were allowed to buy a car like a vegetable. It is only after those" doing things "that they can realize the" shallow "multi-flickering text. In fact, in the months since Tesla officially entered China last November, it has attracted a lot of customers from the IT industry and investment rich, many of whom, like the father and son, had a clear intention to buy a car before coming to the store. After looking at the car, they usually pay a deposit directly. If this is the group of people Tesla is targeting, it proves that Tesla is too dependent on its trickery strategy and almost announces that it will embark on a narrow and gloomy road of failure.
Tesla's success, some say, lies in what is known as "innovation" -- grafting electric-vehicle technology onto traditional premium sports cars. But those who like high-end sports cars are still thinking of the famous traditional brands, such as Bugatti, Lamborghini, and Ferrari. These cars need performance, decency, and decency. Tesla is nothing! Of course, the average consumer will not buy Tesla because they do not have this purchasing power, but they are the absolute majority of the market. After all, Tesla is just a niche model, a model that is even smaller than the traditional supercar.
Another problem exposed by Tesla's "two-step" approach to customers, who are mostly irrational impulse buyers, is that it has not solved the fundamental problem that electric vehicles have always faced. Its endurance is only achieved by adding batteries, so that the battery weight reaches more than 0.5 tons, making the vehicle's self-weight pushed up to 2.1 tons. The price push is also natural. Critics believe that such a company that is still using notebook batteries to make electric vehicles, the technology in the field of electric vehicles, it is difficult to say that if the car is built a little smaller, it is not even better than our BYD, and, It has never experienced the challenge of mass production, so after a few years, Tesla is likely to escape the general fate of the start-up company: being acquired or closed down.
Not to mention the environmental embarrassment facing Tesla. Last May, an analyst named Nathan·weiss published an article criticizing Tesla for not being environmentally friendly. He concluded from the data comparison that Tesla was "dirtier" than Grand Cherokee. On the one hand, Tesla's average power consumption reached 188 Wh/km, and its carbon emissions were equivalent to 175g/km in coal power conversion, which is much higher than the standard of 130g/km of European emission regulations(the new standard for 2015). Even in America, where coal accounts for 40 % of power, Tesla is not clean. Moreover, coal power plants emit not only carbon dioxide, but also other harmful gases such as nitrogen oxides and sulfur dioxide, which emit much more than gasoline cars. On the other hand, the process of manufacturing electric cars is even more damaging to the environment, especially the production of lithium batteries. As a result, Tesla was far more polluted than other cars before it went on the road. Tesla's "green" will only show up if it drives long enough, but the problem is that the battery life is limited. Whether the car can drive or not, the battery is slowly aging every day.
Tesla, not out of "envy and jealousy," just wanted to warn people not to rush to applaud Tesla, calm down, see the effect of those who first "did" before making a decision. After a few months of playing, Hollywood big star George Clooney complained that the car "always broke down" and said he was determined not to buy Tesla.
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