Xinwangda Power's battery strategy choice: from PACK to battery

In the first quarter of 2018, the domestic lithium battery PACK leader Xinwangda (300207) once again submitted a bright answer.

Xinwangda said that thanks to the orderly development of the company's business plan and the increase in marketing efforts, the company achieved revenue of 3.535 billion Yuan in the first quarter, a year-on-year increase of 59.53%; net profit was 115 million Yuan, an increase of 58.81%.

The solid growth of the traditional 3C lithium battery business and the expansion in the field of lithium ion cells provide sufficient confidence for the performance growth of Xinwangda.

On the one hand, as the “old-fashioned powerhouse” of domestic lithium battery PACK, Xinwangda has been deeply involved in the traditional consumption of 3C lithium battery business for more than 20 years, and currently ranks first in the world in terms of smart phone battery occupancy. Businesses such as tablets and notebooks, and smart hardware are also accelerating.

On the other hand, based on its 20-year professional lithium battery PACK capability, Xinwangda has been transforming into a trend of rapid development of the new energy vehicle market, actively deploying power and energy storage battery business. At present, the company's power battery business is progressing smoothly, the electric vehicle battery system business is rapidly expanding, and the power battery production line is progressing smoothly, and production is on the way.

At present, as the industry enters the threshold, the subsidies are intensifying, and the power battery market is facing reshuffle. The requirements of the power plant for product quality and cost control are constantly improving. It is foreseeable that companies with a speculative attitude and hollowed out technology will accelerate their exit from the market.

In order to help the industry to understand the development trend of the industry and explore the follow-up strategic choices, on May 21st, the 11th Hi-Tech Lithium Industry Summit will be held in Shenzhen Four Seasons Hotel, and the top 500+ enterprises in the 300+ segment will be participate.

It was learned from the forum organizing committee that the High-tech Lithium-Ion Industry Summit is an industry event held every year in the middle of the year. It has been successfully held for ten times so far and is an authoritative platform for the lithium battery industry.

The theme of the forum is “Exploring industrial upgrading and breaking through international encirclement”. As a high-end dialogue platform for industry leaders, it will focus on the core issues such as industrial development trends, corporate survival dilemmas, opportunities and risks, and industrial policy interpretation. Promote the continued development of the lithium battery industry.

At that time, Rui Liang, Vice President of Xinwangda, will deliver a keynote speech entitled “From PACK to Battery, Xinwangda Power Battery Strategy Choice”, and share with the industry Xinwangda as a domestic PACK head dragon enterprise in the field of power batteries "seeking" the road.

In order to seek the transformation of the power battery field, Xinwangda has formulated a sound strategic plan, namely the “three-complete” business strategy: comprehensive access to the power battery industry, comprehensive control of core resources, and strategic layout of the entire industry chain.

Rui Liang said: "One is to fully enter the power battery industry, will fully enter the power battery industry as our goal, and build the core competitiveness of 'technology, quality, cost'; the second is to fully grasp the core technology of power batteries, including Battery core, PACK core technology and detection capability; Third, the strategic layout of the entire industry chain, covering raw materials, battery systems, time-sharing lease operations and power battery ladder utilization."

In terms of R&D, Xinwangda focuses on the development and development of power battery systems and power batteries. The research and development results have reached the advanced level in the industry and have been highly recognized in the industry. The research and development achievements have reached the advanced level in the industry, and BMS development has passed ISO26262 certification in China. The high-energy power cell independently developed by the company's Power Battery Research Institute has an energy density of 215Wh/kg, a cycle life of more than 2,000 cycles, a high-power power cell power density of over 4,500 W/kg, and a cycle life of more than 6,000 cycles. At the same time, it established a joint research and development center for power batteries with South China University of Technology to further consolidate its research and development capabilities and create an integrated development strategy for production, education and research.

In terms of market development, the business strength and development potential of power battery have been highly recognized by many well-known new energy vehicles at home and abroad, and the power battery business has been rapidly expanded, with Geely, Dongfeng, Xiaopeng, Yundu, Yutong, etc. The core customers have carried out business cooperation and established a joint synchronous development mechanism for battery systems with customers on several new models, and continue to obtain a large number of stable orders. At present, ten supporting passenger cars have officially entered the national announcement catalogue, and the automotive battery business has been steadily and continuously growing. Xinwangda further enriched and expanded the “Sanquan” strategy and carried out industrial chain layout and regional investment close to major automakers.

The page contains the contents of the machine translation.