May 14, 2019 Pageview:866
The "high margin" label, which has driven capital markets to rush, has also been torn apart in the diaphragm market, where product prices and corporate margins have fallen sharply. Industry sources pointed out that last year, the overall profit margin of diaphragm manufacturers fell by 20 % ~ 30 %.
It is worth noting that despite the pressure of cost reduction, the overall price of the diaphragm is declining, but the decline in various products is not consistent. The highest decline is undoubtedly the low-end diaphragm products. After all, since 2016, the investment market in the diaphragm market has been increasing. Due to the high technical barriers of the diaphragm, most of the products of cross-border capital investment are concentrated in low. The end market has led to a rapid saturation of low-end production capacity, and vicious competition has followed, and the “price war” has also begun.
However, this vicious competition has not extended to high-end production capacity. Wang Zhichun, general manager of Nuomi Technology, pointed out: "The price of dry double-drawing has fallen sharply last year, especially the price of low-end production will drop more, and the price of high-end will also fall, but the range will be smaller."
The reason is that on the one hand, the production of high-end wet-film separators has higher requirements on the basic technology of enterprises, and the release rate of new capacity is slower, while the market application of ternary batteries is expanding, and the demand for wet-film separators is increasing. As the number of high-end wet diaphragm products is still in short supply, the diaphragm manufacturers have stronger bargaining power.
In addition, the relatively moderate competitive environment of high-end production capacity also avoids vicious competition among enterprises, ensuring that the price of wet-membrane will not usher in a plunge.
Obviously, low-end diaphragm companies must get rid of vicious competition and low-profit market environment, and the layout of the wet diaphragm is the best choice. In order to further expand the market share, high-end diaphragm manufacturers will continue to expand the production capacity of wet diaphragms in order to comply with the development trend of “reducing quality and reducing costs”.
Therefore, the expansion capacity in 2017 is mainly based on the wet process line. According to statistics, more than 20 wet process lines have been put into use throughout the year, and the expansion scale has exceeded 10 million square meters or even hundreds of millions.
Insiders pointed out that with the gradual release of new wet diaphragm production capacity, the relatively moderate industrial competition environment will also turn sharply. It is expected that the supply of wet diaphragm will gradually become saturated and even overcapacity will be produced from the end of 2018 to 2019. .
Recently, Innovative Shares stated in the investor activity record form that the company has taken the initiative to reduce the average price of its subsidiary, Enjie New Material Technology Co., Ltd. (hereinafter referred to as “Enjie”), by 20%, to obtain Greater market share.
As a large manufacturer of the wet diaphragm, Enjie's initiative to reduce prices will inevitably force other wet diaphragm companies to lower product prices and further intensify industry competition, and Enjie's move also reflects the general anxiety faced by diaphragm manufacturers.
The page contains the contents of the machine translation.
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