Interpret the 6 situations of power battery industry

Based on the current research situation, the battery enterprises generally believed that Power battery market competition is fierce in 2018. Companies have suffered a lot. Product gross margin and profit margins are compressed. Industry reshuffles quickly.

For power battery enterprises, in 2018, the pressure and challenges face more than imagination.

The 2018 high lithium electricity supply chain research hot in circuit. From the current research situation, battery enterprises generally think that the 2018 power battery is fierce market competition, enterprises are suffering from various rolling, product gross margin and profit margins are compressed, industry reshuffle speed.

The current power battery enterprises are actively adjust the development strategy to cope with the fierce market competition. On the one hand, the battery enhances the energy density and scale of production capacity, in order to enhance the competitiveness of the enterprise in the power battery market. Under reversed transmission, on the other hand, the market competition intensifies, part of the battery enterprises began to change development strategy, according to the policy and market to adjust the product and market, seek the living space.

Specific view, at present the whole power battery industry mainly exist the following status:

1.    Adjust the market development strategy

Develop new market plan b

Compared with the previous two years, power battery enterprise market planning in 2018, there have been some changes.

Understands high lithium electricity in the research, some focused on the areas of new energy bus and vehicle power battery enterprises, in 2018, said it would to tap new energy passenger car market.

On the one hand, new energy vehicles subsidies policy adjustments, 2018 new energy bus and bike in the decline of the subsidies, and attains the high subsidies technical threshold increases significantly, the long range of high-end in new energy passenger car received subsidies do not send a rose, cause the power battery companies are starting to switch to new energy field of passenger car market.

New energy car, on the other hand, has been the new energy car sales and the main force of power battery installed capacity, naturally becomes a main position of power battery enterprises compete for. High yield research institute of lithium electricity (GGII) forecast, 2018 the total output of new energy vehicles will be more than 1.1 million vehicles, including new energy passenger car of 75-800000, become the main power battery installed capacity.

, meanwhile, there are also some power enterprises to the market to lithium battery energy storage and small power does not rely on subsidies, forklifts and low-speed car field, through differentiation competition for survival and development.

2

Payment days to extend the capital chain tension

Enterprises suffering

Influenced by subsidies distributed delay and increase the price of raw materials, the lithium electricity industry chain related businesses generally high accounts receivable, payment days continuously extended. Downstream of the upstream raw material prices and power battery enterprises by multiple effects, forms a sharp demand a high accounts receivable, payment days continued to deteriorate, face more severe pressure.

In this case, power battery enterprises also denounced by industry, by often vendor payment in arrears payment days become lithium electricity industry deteriorated back pan man.

Several executives to high lithium battery power, said the subsidies falling, upstream lithium cobalt continues to rise in price of raw materials and forms a sharp demand a multiple pressure, in 2018 the payment days of power battery enterprises is still not improving, battery enterprises face enormous pressure. Receive money transfusion support is more important than to win orders, battery enterprises are actively looking for funding to support enterprise development.

3. Cost reduction "hard"

A screw

As is known to all, cost reduction is a major task faced by power battery enterprises in 2018, all current power battery enterprises are actively looking for ways to cost reduction, in general are the same.

At present, power battery enterprise mainly through the expansion of production capacity, improvement of material system, lightweight design PACK, strengthen internal control, improve automatic production efficiency and reduce the manufacturing cost of batteries. Lightweight and improve the material system and structure is the current battery enterprises the most direct means of cost reduction.

In which, through four big material cost reduction is relatively limited space, the diaphragm is battery enterprises in 2018 key points in the price. In respect of PACK light, battery enterprises mainly do big shell size, optimizing the structure of PACK design and import the new materials, etc. Even have battery enterprises in the aspect of structure optimization elaboration to the point of saving a screw, pinch pennies to a few cents.

4

Power battery prices continue to decline

The market price is confusion

In 2017, power battery more than domestic enterprises in the revenue growth but net profit decline phenomenon, the main reason is that in 2017 the upstream raw material prices and power battery prices generally fell.

Research high production of lithium electricity institute (GGII), according to data by the end of 2017, the price of power battery year fell 20% to 25%.lithium iron phosphate batteries package price of $1.8 to $1.9 from the beginning of the year/Wh down to the end of the year 1.45 1.55 yuan/Wh. Ternary power battery package prices in the year of 1.7 to 1.8 yuan/Wh fell to $1.4 to $1.5 / Wh at the end of the year.

In the first quarter of 2018, the lithium iron phosphate battery pack further price fell to 1.2 to 1.4 yuan/Wh, ternary power battery pack price fell to 1.3 to 1.4 yuan/Wh.

Have high to high lithium battery power, says in addition to the power battery prices continue to decline in enterprise products, enterprises are still on the market to clear inventory or fight for market quote us a lower price, leading to the current market price is relatively chaos.

5. Strong is constant strong polarization

2018 power battery installed capacity ranking change is big

GGII survey data show that in 2017 China's new energy automobile power battery installed gross capacity is about 36.4 GWh, up 29% from a year earlier. Among them, the former 20 total installed capacity of the battery enterprises totaled 31.3 GWh, accounting for 86% of the whole.

Which, in addition to Ningde era and BYD echelon two battery companies in line, after the third ranking in change of enterprise, 6-20 of installed capacity of battery enterprises overall difference is not big.

In the first quarter of 2018, the total installed capacity of 2.21 Gwhd Ningde era again the industry first, the market share as high as 50%, the stronger the strong trend of the development of further strengthening.

A number of power battery executives think, power battery market in 2018 will be shuffling, industry ranking will be major changes, that both opportunities and challenges for battery business, or there will be a dark horse industry.

6. System energy density 140 wh/kg into standard

Battery technology boost pressure

2018 subsidy policies will be directly contacted with the subsidies and the battery energy density, and improved battery subsidy standard threshold, lead to a large number of enterprises through various ways to improve battery energy density, the effect is remarkable.

From the point of tour research and recommend the directory, the current all battery enterprises in the development or has the system energy density in the battery products, more than 140 wh/kg lithium iron phosphate battery monomer ratio energy more than 160 wh/kg, The ternary battery monomer ratio energy more than 210 wh/kg, compared to a sharp increase in 2016.

It is important to note that there are a large number of battery companies say, under the condition of without changing material system, the current should further enhance battery energy density has been very difficult. And as the ascension of the energy density, battery product safety risk coefficient is improved, the battery enterprises produced great pressure.

There are even battery executives said that in response to the subsidy policy to further adjustment, have the same energy density battery system was put forward to meet the requirements of more than 170 wh/kg.

Overall, the current problems of power battery industry still has a lot of, as the stability of of many battery enterprise development goals in 2018.But under the pressure of competition intensifies, in order to achieve this goal also has many difficulties.

The page contains the contents of the machine translation.