23 Years' Battery Customization

Apple Watch battery life is bad?

Aug 15, 2019   Pageview:761

Apple has never been reluctant to battery capacity announced at a conference on mobile devices, it will only vague to tell you, the device life probably how many hours can be achieved for the parameters of the battery capacity up normally, apple released its new iPhone, ipod, Mac, it's battery capacity will or by some professional teardown teardown amateur, to teardown the device could be detected after apple exactly how much capacity of the battery. Presumably apple is still unique in the current environment of competing hardware specs.

So that would explain why apple had no incentive to reveal the battery capacity of the AppleWatch. At last year's event, apple offered only a general explanation for the AppleWatch's battery life: "it needs to be recharged at night."

However, according to the newly disclosed information, AppleWatch as a watch can normally be used for 2-3 days, but if frequently used, it may consume more electricity than your mobile phone, and it can only last for 2-3 hours. This is really a funny news. As an electronic device, its battery life is only 2-3 hours, which is almost the same as the battery life of many years ago. Is apple going to let people who buy an AppleWatch keep a battery charger handy, too?

Maybe you can imagine wearing an AppleWatch in the future:

You get up at 8 o 'clock in the morning, start wearing an AppleWatch, and come to work at 10 o 'clock. Occasionally, you use the AppleWatch to check the time and news, and even listen to some songs with a bluetooth headset. You want to go to the gym. You want to look down at the AppleWatch and record your fitness data. What a breakdown!

AppleWatch USES the high performance of CPU and high resolution display, called "S1" CPU in performance and now used on iPodTouch A5, level of Retina display screen refresh rate can reach 60 frames, the system is used on a smaller version of the iOS, these three electricity eating tigers is AppleWatch the surface of the battery for the reason, but the underlying reason is the bottleneck of the current battery technology, AppleWatch too small volume, apparently unable to accommodate a larger battery capacity.

The AppleWatch's appearance and performance are far more important than its battery life

When designing this AppleWatch, apple must have spent a lot of time thinking about and solving the battery life problem, which can be seen by everyone. Would apple, as a company that puts user experience first, turn a blind eye? No one wants to wear a smart watch that needs to be recharged repeatedly every day, which will drive users crazy!

The author believes that apple also makes repeated comparison and wandering on appearance, performance and battery life. However, due to the current battery technology bottleneck, apple has no choice but to make a choice. Battery life is judged as a secondary demand by apple.

Battery life problem for apple, from the history of apple released products in the past, except for the Mac is leading the competitors, the battery life of other apple products are very general, especially the iPhone, never lead, in the same phone, has always been in a medium position. When the iPhone was just released, people transitioned from the era of feature phones to the era of smart phones. The battery life of mobile phones dropped from a few days' charge to the state that people had to charge every day, which caused a strong sense of maladjustment to people. However, people finally accepted and adapted to it.

So perhaps in apple's judgment, the battery, while important, is far less important than the look and performance of the product. Especially for a new product like AppleWatch, there is a certain tolerance for apple fans who intend to buy it, and isn't there any remedy? For example, quick charging technology can alleviate people's anxiety about battery life to some extent. But if apple were to compromise on the look and performance of the AppleWatch, that would be something apple fans would not accept.

Will the AppleWatch fail?

Although many professional data analysis institutions are particularly optimistic about AppleWatch, they believe that it can change the current watch industry to some extent. However, compared with other popular wearable devices from other manufacturers, apple should solve the problem of why people have to wear the AppleWatch. This is a brand new product for the market, must go to the user to convince, why do you need it?

Unfortunately, apple didn't do that well at last year's event. After Onemorething, cook introduced AppleWatch directly. Cook simply said for one minute that they liked to integrate software, hardware and services, and they liked to bring technology closer. Then directly into a video, show the design of the product modeling, production process. It didn't give us a "why-why," Why they did the AppleWatch, how the market worked, Why people needed the AppleWatch.

Every time jobs created a new product line, he spent a lot of time telling people why they needed it. So that people can accept it better.

Of course, you could argue that that's jobs's personal style, and that's not at all in line with cook's, but if something as new as a smartwatch is going to be widely adopted by apple, it's always going to have to be accepted by people. Why do you need it?

From the perspective of the selling point of AppleWatch, its main selling point is the two concepts of "fitness" and "fashion". The selling point of fitness is easy to impress americans who love fitness, but it is not suitable to China. Under the current Chinese environment, there are few users with fitness habits. Compared with fitness, indooriness is more consistent with the habits of young people.

Apple has done far more to create a "sense of style" for the AppleWatch than any other wearable manufacturer. This is the key to the success of AppleWatch in the future. How to make AppleWatch a popular fashion item? Apple creates the AppleWatch by tapping the executives of the luxury industry and cooperating with the fashion media in charge of the fashion frontier. This is the attitude of apple to develop the AppleWatch and tell people why they need the AppleWatch!

And according to the latest news, apple's newly hired former BurberryCEOAngelaAhrendts cash and equity total compensation of $73 million last year, including $400000 salary, $500000 and $70 million in stock, is about eight times that of the Cook, right! You're right, AngelaAhrendts is paid more than cook, who runs the entire apple group, and that's probably only at apple.

It can be seen that how high cook's expectations are for AngelaAhrendts. The market team led by AngelaAhrendts will be the biggest factor determining whether AppleWatch can be widely accepted in the future.

If the AppleWatch really suffers a failure in the future, it will have nothing to do with the poor battery life. The battery life is just a not particularly important link in the whole AppleWatch. Its failure is related to the fact that the marketing team led by AngelaAhrendts has not created enough "pretend bility" to make people have the delusion of impulsive consumption on AppleWatch. The products that make users have the desire to make impulsive consumption are always ignored by people.

The page contains the contents of the machine translation.

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