SUPERSOCO CU lithium electric car released the first show CU smart lithium car stunning appearance

On April 23, SUPERSOCO (hereinafter referred to as SOCO) intelligent electric CU global release ceremony and dealer conference was grandly opened in Hangzhou. Hundreds of media outlets, more than 500 global partners gathered in Hotel Huanglong, witnessed the stunning appearance of SOCO's new CU smart lithium car.

From the earliest TS to TC, SOCO has been leading the industry with the attitude of popular manufacturers. In the traditional sub-tripar market, where there has been no change in the past 20 years, SOCO has amazingly transformed from transportation to toys. This time the new CU will be born, which will break the relationship between people and cars for decades. In order to shape the "light travel life", it will inevitably attract the attention of the whole industry.

At the press conference, CEO Yuxian Xie and CMO Mr. Liu Ping gave a wonderful speech on the SOCO brand and product CU, and observed the market status and future, which aroused the strong resonance of the participants.

Manufacturing the popular China's first lithium battery straddle manufacturing brand

SOCO is a new Internet technology startup company established in Shanghai in 2015. The company focuses on providing new energy smart transportation solutions for urban light travel scenarios, and building a new retail life service platform with smart data entry through big data.

As a company standing in the market of travel, SOCO is deeply favored by the capital market. In November last year, SOCO has completed tens of millions of A+ round financing, led by Jun Lei’s Shunwei Capital and Xiaomi Ecological Chain Capital. Capital and other investment. All three capitals are star capitals of the investment industry, and all of them are invested and supported by many unicorn companies. It is reported that SOCO has entered the B round financing plan.

Different from traditional electric vehicle manufacturers, SOCO's operating philosophy is more in line with the trend of the mobile Internet era. As SOCOCMO Mr. Liu Ping said at the press conference, "The highest realm of business is humanity and philosophy. We must grasp the human nature when we make products!" "In fact, we first laid out the consumer electronics KA channel, the cool play channel and life. The aesthetic channels include joint marketing with the Pan-Entertainment IP, in fact, in order to create popularity in terms of breadth and depth. We have the ability to create fashion."

A brand must be bigger and stronger, the key is in the product, and the back of the product is talent. SOCO's five-person core team, each one is "uncommon": CEO Yuxian Xie was previously responsible for the exterior design of the Honda Shanghai Institute, and later founded Shanghai Chuangyi Industrial Design Co., Ltd. in the field of two-wheel vehicle design and R&D. I have been playing for 14 years.

This core team covers a number of important capabilities in design, R&D, supply chain, marketing, etc., and guarantees the introduction of compelling personalized products.

Mr. Yuxian Xie, founder and CEO, said: “The mission of SOCO is to let more people enjoy the fun of travel and solve the national pain points of blockage, crowding, LOW and environmental pollution. When data and algorithms become standard in the future, only creativity and Design can open this era correctly. We use creative business thinking and methods to upgrade products, design new user experience, marketing model design and business model, while creativity and design are the core competitiveness of SOCO."

Hard work pays off, it is the spirit of SOCO's craftsmanship, so that its brand is more popular in manufacturing, with more powerful technical strength and design confidence:

Since the release of the first car in June 2016, SOCO has launched three different products, namely TSLITE, which is mainly for sexy travel, TSPRO, which is aimed at professional players, and TC, which is the main taste and taste, and won the “German IF Award”. "China Good Design" award, Japan "G-MARK Good Design Award" and many other international awards.

On November 6, 2017, SOCO was also invited to pay for Italy to participate in the Milan International Two-wheeler Exhibition, one of the world's top two-wheeler exhibitions. It has won wide acclaim with many world-class motorcycle brands such as German BMW, Japan Honda, Kawasaki, Yamaha, Italy Piaggio, American Harley, and British Triumph.

Today, SOCO, China's first lithium battery straddle carrier manufacturing brand, has refreshed the society's awareness of electric vehicles with innovative products and operating models, and will also lead the industry to upgrade. For the capital market, it means there is a bigger and more predictable imagination.

SOCOCU lithium tram: play the role of "YONG" "cool play riding pet"

As the most important "star" of this conference, CU has always been highly concerned by the market, and SOCO has positioned it as "cool rider". Cool, is an independent personality; playing, is an unscrupulous attitude.

CU will realize the evolution from "playing things - pets". It will accompany your work, wild games, parties and other life scenes, with the "cool play" heart, connected with each other with similar interests. It not only has social currency attributes, but also is cool in terms of technology and technology.

1, SOCOCU's biggest highlight is the front multi-function camera, which is also the origin of the conference theme "play? Open eye". With an exclusive front-facing camera, SOCO can help you record unforgettable scenery along the way, and bring your own WIFI. You can upload it to SOCO app with one click. It can not only record your life, but also tens of thousands of apps. The riders share and communicate, so that the ride becomes no longer lonely, and the communication between people is simpler and more direct.

2. Most of the electric vehicles on the market do not have good comfort space. SOCO follows the excellent vehicle layout and man-machine design, and moves the traditional foot layout battery solution into the seat barrel to reduce the height of the pedal. The body wheelbase is extended, giving you a more comfortable driving experience.

3, CU's appearance is also very individual, smooth lines outline the dynamic body, in the simple design of the appearance, a very futuristic technology feels. CU in the luminaire design, continue the TS / TC series of "cool and fun" gene, bold use of the future robot pet design elements, the headlights with the opposite U-shaped design became the exclusive CU (ICON), and said It is the eye of wisdom. At the same time, considering the safety of the user driving at night, SOCO integrates the far and near light integration into the head, and the effective irradiation distance reaches 75m.

The in-line flying wing taillights of the CU present a diamond-like texture. In the night, as long as you ride on the road, you are the firefly in the night.

SOCOCU also has superior endurance. CU has specially developed SOCO-specific high-efficiency motors for urban travel. In order to further improve the energy conversion rate and endurance of the motor, we have adopted an enhanced version of magnetic steel to match the unique winding method. The customized algorithm of the three generations of FOC vector controllers has further optimized the performance of the motor, and the single battery life can reach 120km, making riding easier. At the same time, CU also added automatic energy recovery function to effectively extend the cruising range.

As the highlight of the whole conference, CEO Yuxian Xie personally went into battle to explain every design of CU research and development, every detail of injecting painstaking efforts, just like recommending my own children. It is obvious how much Mr. Yuxian Xie loves this product. He said: "I want to tell you through these details that SOCO will definitely not be produced, and it will be different!"

Light travelism: SOCO creates a social and fun travel era in China

Mr. Liu Ping of SOCOCMO emphasized at the meeting: Today, the era of social fun travel in China has arrived, and now it is not popular to “mourn” and popular “waves”. Therefore, in the new generation of consumer market, we use product innovation to add ECU wisdom brain to the product, let the car be online at any time, realize the interconnection of people and cars, cars and cars, plus smart devices such as front camera, so that he can perceive Record and share to personalize the product and link consumers to offline scenes.

Nowadays, more and more 80s and 90s have become the mainstream of consumption. They are independent and full of personality. They are immersed in the aesthetic fatigue of the identical electric two-wheelers on the road. They are no longer satisfied with the simple transportation need. The company sets its sights on high-tech, personalized, diversified, high-end and tasteful products.

Two-wheeled electric vehicles have been in the eyes of Chinese people for nearly 20 years, but they lack innovation. The emergence of SOCO broke the positioning of the traditional electric vehicle brand “transfer tool”, and established new electric vehicle cognition for consumers: “cool and fun”, reached consensus with users, and built products with “player heart”. Connect users so that every customer can enjoy the trip.

It is no exaggeration to say that SOCO is leading a new way of life. Making travel is no longer a boring distance change, but a enjoyment of life; communication between people, products are no longer cold tools, but life itself. Redefine the life attitude of cool play with the concept of # light travelism #.

Industry experts believe that SOCO's light travelism is likely to create an era of social and social travel in China.

SOCO Living Hall: New dimension retail layout

The new retail is coming, and SOCO with a strong Internet background will certainly not miss this opportunity. In fact, SOCO has a deep understanding of the new retail. At the press conference, Mr. Liu Ping shared: "This round of consumption upgrades must not sell more expensive things to more stupid people, but change one dimension to optimize the time of those rich people. Our new retail should Starting from a new dimension."

Therefore, we can see that SOCO has eliminated the traditional “one shop, one product, one category” single sales model in the traditional terminal, and changed it to “online and offline” to open the “new retail” road.

Online layout of official website, Jingdong, Tmall, Suning Tesco and other e-commerce platforms to form a network matrix; offline, transforming the traditional electric car store, creating a combination of digital technology, transportation, coffee book and outdoor sports The SOCO Living Museum.

This SOCO living museum is actually a new retail offline experience platform. The experience is king. The store not only sells SOCO's own products, but also adds a large number of cross-border elements, such as coffee, smart 3C, outdoor sports, etc., to enrich product categories and The offline experience scene, let the user stay in the store as much as possible, through the extended industry chain products, let users experience the one-stop experience in the same space and buy the products he needs.

The original car dealer's function is only: buy a car, sell a car, repair a car, the function is very simple, now in the SOCO living museum, you can buy vehicles, cycling accessories and other peripheral products, and can communicate with the majority of riders, not only increased Socially, it also greatly increases the user experience.

Mr. Liu Ping believes that the core of new retail is: the reconstruction of people, products and scenes. SOCO hopes to sell to users a lifestyle, advocated a light travelism, not just a physical concept car.

This new 4.23 SOCOCU launch conference is a product debut, and it is also a brand of carnival, but also a lifestyle choice. On the product, the first new CU is the first to launch the Internet city, let the feelings fall; experience, SOCO Hangzhou Life Museum will create a personalized and innovative user experience.

In the future, it belongs to the brand that will play.

It is understood that SOCOCU can be licensed in Shanghai, and the products have been launched on the product APP to open crowd funding. As of press time, the crowd funding amount exceeds 7 million Yuan.

The page contains the contents of the machine translation.