Chinese and foreign car companies melee plug mixed market joint venture brand mass entry

A large number of joint venture brands has allowed the competition in the new energy car market to begin to shift from the pure electric vehicle market to the plug-in hybrid car market.

Ford recently launched its first new energy car in the country, a new Mondeo plug-in hybrid model; Under the "Buick Blue" strategy, Buick has also accelerated its layout in the new energy field this year. In the past few days, it launched two heavyweight new cars in Wuzhen -- Buick VELITE 6, a plug-in hybrid car, and Buick Enspire. Pure electric SUV concept car. Among them, the first to be listed will be plug-in hybrid models; Even Toyota, which had been "stubbornly" betting on technology on traditional hybrid vehicles, will launch the world's first Leiling and Goliath models at the Beijing Motor Show with plug-in hybrid systems.

In terms of its own brand, the first new energy vehicle under the Great Wall is a plug-in hybrid SUV WEYP8. Geely will also launch the Borui GE model equipped with a plug-in hybrid system, and the lead will release the first plug-in hybrid SUV. Link 01 PHEV, SAIC has also officially launched the first plug-in hybrid model of the famous Jue 6 plug-in hybrid vehicle.

Although from the data from the National Council of Transportation, the total sales volume of new energy vehicles in China in 2017 was 777,000 vehicles, and the sales volume of plug-in hybrid passenger vehicles was only 111,000 vehicles, accounting for 14.3 % of the total. Pure electric power is still the mainstream. However, according to the research paper of the China Institute of Commerce and Industry, starting in 2017, the plug-in hybrid car is a new type of hybrid car with a new energy passenger car subsidy of 20 %. Compared with Yuchun electric vehicles, it can guarantee the endurance ability. Relying less on infrastructure is expected to become a new growth pole for new energy vehicles in the future.

"To be honest, technology is 10 times harder to plug into than pure electric power. It is very expensive to invest in. The state subsidizes very little, and many people choose pure electric technology. "The deputy director of SAIC Passenger Car Company Technology Center and general manager of SAIC Jieneng Company Zhu Jun also said in an interview with the author. He believes that as the state's subsidies for new energy sources recede, plug-in hybrid vehicles still have more advantages than pure electric vehicles without subsidies, so in the future, everyone will increase the plug-in hybrid market.

Until the joint venture brand enters the market on a large scale, there are basically only a few plug-in hybrid models available in the domestic market, which is why, in 2017, domestic plug-in hybrids ranked among the top five models in sales. BYD has three seats and Rongwei has two seats. In 2018, when more car companies fully enter this market, the most immediate impact is the intensification of competition.

When subsidies recede and the market enters a stage of the rational competition, all car companies have realized that only consumers can buy cars at a cost comparable to that of fuel trucks. To really tap the market. At the time of its release, the famous 6 plug-in hybrid train not only locked the price within 200,000 yuan but also adopted the model of deducting government subsidies and the National unified price. "We want it to be easy for young people across the country to buy the easy experience, not just the subsidized first-tier urban youth," he said. "The vice president of SAIC Group and general manager of the car company Wangxiaoqiu told the author.

Prior to this, he expressed the view that new energy vehicles can only achieve large-scale cost amortization and create competitive advantages by winning non-subsidized markets and entering non-limited brand cities other than the North, the North, and the South. Of course, to build a competitive advantage and reduce costs, what is more, needed is a breakthrough in the core technology and self-mastery. Many new energy vehicles, in order to save energy, to sacrifice performance. However, Wangxiaoqiu said that the title is a high-performance brand with a history of 100 years, so when the title 6 plug-in hybrid car is positioned, it hopes to take into account the above two core competitiveness and gain the favor of more young people.

"To achieve this goal, the first is resources, and the most important is the preparation of the entire development capacity. "Wangxiaoqiu said SAIC's new energy team has more than 6,000 engineers and SAIC hopes to use the technological advantages of new energy to drive the entire brand upwards. In the key field of new energy technology, SAIC has realized the independent research and development of batteries and control systems, Zhu told the author. In addition, SAIC currently has more than 100,000 plug-in hybrid vehicles on the road, and some users 'mileage has reached 400,000 kilometers. In the industrial chain layout, SAIC also joined forces to include a series of suppliers such as the Ningde era and established a complete supply chain system.

SAIC hopes to take an absolute lead in a new energy. Not only SAIC, but new energy vehicles are considered to be opportunities for Chinese brands to "change lanes", so there is also a huge influx of new capital and power in this area, but with the entry of Joint Ventures, which companies can stand out, it has yet to be tested in the market.

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