Joint venture brand accelerated layout to catch up with the brand's new plug-in hybrid system to attract attention

Plug-in hybrids are becoming the focus of this year's auto makers attack. At this year's Beijing Motor Show, many brands have launched their own new plug-in hybrid vehicles. Including Leiling plug-in hybrid version, Carola plug-in hybrid version, Polestar1, Buick VELITE 6 plug-in hybrid version, Porsche Panamera TurboSE-HybridSportTourismo, Range Rover P400e, Volvo XC60 and so on. Compared to pure electric vehicles, PHEV's practicality is clearly more in line with the current consumer environment.

"On the one hand, under various problems, plug-in hybrid cars are more relevant in terms of safety, usage habits, battery demand, cost, charging time, and mileage, and are more suitable for consumers 'actual use. On the other hand, this is also the type of new energy vehicle recognized by the Chinese government and can enjoy the positive points of new energy vehicles. For companies, such a two-pronged event will be a very reliable opportunity. "One analyst pointed out.

As in the pure electric vehicle market, at present China's plug-in hybrid power car market, autonomous brand cars occupy an absolute dominant position. Among them, BYD, SAIC passenger cars(Rongwei, Viscount) occupy a large share of the market. Taking April sales as an example, among the Rongwei brands of SAIC, Rongweii 6 and Rongwei eRX5 sold 3,176 vehicles and 1,883 vehicles in April respectively. The famous brand is also rapidly making this. The Grand Prix launched the MG6 plug-in hybrid in April and won more than 3,000 orders in the first month.

Car related person told economic observation network reporter, plug electric hybrid power to reduce the cost of consumer car. Take Shanghai as an example. According to the 20,000 km driving mileage per year, the famous 6 new energy has a fuel consumption of as low as 1.5 L and 11 kWh of electricity consumption. It is only more than 2,000 yuan in one year and less than 15,000 yuan in five years. Far below the average fuel truck expenditure of nearly 60,000 yuan, It is also about 20,000 yuan lower than the cost of using new energy vehicles with a common fuel consumption of about 4L on the market. In addition, as a new energy vehicle, it can also enjoy the "welfare" of free purchase taxes and free license plates, which is very attractive to consumers.

Cuidongshu, Secretary General of the National Passenger Car Association, said that due to the implementation of the National "double points" policy, it is difficult to purchase high-end urban consumers in the short term to accept pure electric models for home consumption, and the main manufacturers under the pressure of high fuel consumption of traditional vehicles. Want to achieve the goal of achieving fuel consumption standards in the short term, Mainly rely on the introduction of interpolated models, and the centralized launch of interpolated models will become a highlight of the car market. Traditional car companies have introduced mixed models with high market acceptance in the short term.

Cuidongshu also recognizes the role of plug-in hybrids in the integration of new energy vehicles. He believes that the launch of a large number of joint venture models will achieve fuel consumption and new energy points in the short term. The international car companies will gradually identify and follow China's pure electric development strategy, and the new competition environment is extremely complex. However, for independent brands, it is still very difficult for joint venture brands to catch up or even defeat independent brands in the short term. "To buy a car, look at four aspects, including color, performance, intelligence, and safety. ` The impact of the brand is playing down, 'said the passenger car owner.

SAIC has been pushing forward the reform of new energy vehicles in these four areas. For example, the famous new energy 6, the first injection of MGE-DRIVE plug-in hybrid technology, mixing "blue core + green core" 45T power, in terms of economy, smoothness and battery durability have a good performance. In the design, the "sedan" style design is used to catch people's attention. In terms of power, it has a maximum power of 228 horsepower and a maximum torque of 622 bullion meters. In terms of configuration, APA automatic parking, RCS remote control and other technology equipment are provided.

"The joint venture brand has its technical advantages, but it has to learn about its own brand in terms of cost, localization design, and functional experience. This is the result of the policies we have taken to protect our own brand in these years. "One analyst pointed out.

In terms of self-owned brands, the big automobile groups are all deploying plug-in hybrids. In addition to SAIC and BYD, Great Wall Motor believes that although it has experienced a very painful development process, plug-in hybrid electric vehicles (PHEV) will become the main path for the company and even China's new energy. In the future, the company may also open the platform to the outside world when the operation is very mature. Although Geely Automobile has launched pure electric vehicles two years ago, Anchonghui, president of Geely Holding Group and president and CEO of Geely Automobile Group, has clearly stated that Geely Automobile will start plug-in hybrid technology in its new model.

In terms of the development of new energy vehicles, Chery has already determined the “full range of four-five-seven” technical routes, covering pure electric and plug-in hybrid technology platforms for full-size full range passenger cars. In April 2016, Chery will officially launch the first plug-in hybrid model, the Ariza 7-PHEV. Changan Automobile said that in the technical route, it insists on pure electric drive as the main line, and simultaneously develops plug-in hybrid and pure electric two technical platforms. Changan introduced a new plug-in hybrid system in 2017.

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