When does electric bicycle lead battery "price war" go off?

After more than a year of silence, the domestic electric bicycle lead battery industry smoke again, "price war" once again started. Unlike in the past, this "price war" has lasted for months since it began. Instead of retiring, it has intensified. This "price war" can attract a lot of attention, mainly because of its unprecedented ferocity.

After several months of research, the author found that the price of 48V12Ah electric bicycle lead batteries fell from 390 yuan in 2017 to 340 yuan in early 2018, and it has now fallen to 280 yuan, a decrease of 28.2 <UNK>; The 48V20Ah battery, from 600 yuan in 2017 to 540 yuan in early 2018, has now fallen below 480 yuan, a reduction of 20 <UNK>. The decline was so large and so fast that dealers who had been hoarding had to sell at a loss, and for the latter, they were "afraid to stop".

Such a large reduction can be seen in the ferocity of the "price war." The "price war" with the two major industries of Chaowei and Tianneng as the protagonists directly affects the livelihood of the electric bicycle lead battery dealer. In the electric bicycle lead battery industry, the "first pay and then settle" model is usually implemented. The "price war" allows dealers to pay higher and higher additional sales costs in order to pay back, and in the end it often causes dealers to "lose their money". The "price war", which has lasted for months, has left some dealers with zero profits.

The consumers who seem to benefit from the "price war" are actually victims of the "price war." Low price competition will often lead to the inferior quality of some products, and frequent changes in sales prices will also cause consumers to lose their due trust in brands and products, especially in the context of the endless stream of alternative products. The "price war" is likely to cause consumers to slowly abandon electric bicycles powered mainly by lead-acid batteries, causing the industry's market to shrink.

In the electric bicycle lead battery industry, the "price war" has become the "black hand" that pulls the industry into the vicious competition quagmire, and thus has been "criticized" by all parties. The previous rounds of "price wars" have brought different degrees of industry shuffling, resulting in some dealers being forced to leave the market, profits of industry companies have dropped sharply, and product quality has declined. In fact, the "price war" is a business war with no "winner". For this round of "price war" will develop.

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