China's auto market is booming and new energy vehicles are facing fierce competition

New energy vehicles are now the hottest word. According to statistics, in 2017, the global sales of new energy vehicles exceeded 1.42 million units, and the cumulative sales exceeded 3.4 million units. In 2017, China's new energy vehicle sales reached 770,000 units, with a cumulative sales volume of 1.8 million units, accounting for more than 50% of global sales. It is a veritable new energy vehicle power.

At this year's Beijing Auto Show, the new energy vehicles on display reached an unprecedented number of 174 vehicles. Among them, cars and SUVs that cover pure electricity and plug-in hybrids, as well as MPV and other models, China's car enterprises have accounted for 124 new energy vehicles, and the competitive smell of gunpowder is getting stronger.

Taking Volkswagen Group as an example, Volkswagen will invest 34 billion euros in the world to promote electric vehicles and new travel plans. It plans to invest 15 billion euros in China by 2022 to expand electric vehicles and self-driving. , digital travel and other services. For the Chinese brand, Changan Automobile was taken as an example. It announced the launch of its third venture at the strategic launch conference. It is planned that by 2020, the sales volume of new energy vehicles will reach 350,000, entering the first echelon of the industry. By 2025, it will reach full electrification, and sales of new energy vehicles will reach 1.16 million units, achieving the first Chinese brand.

The signals from the automakers at the Beijing Auto Show to release new energy vehicles are not unrelated to the “double points” policy implemented in April. The so-called "double points" refers to the "parallel management method for the average fuel consumption of passenger car companies and new energy vehicle points" issued on September 28, 2017, which is also commonly referred to as "double points" in the industry.

According to the policy, when calculating the integral, the actual fuel consumption value of the fuel vehicle and the actual cruising range of the new energy vehicle model will be comprehensively calculated. If the fuel consumption of a fuel vehicle in the integral range is lower than the national standard, a positive integer can be obtained, otherwise, the score is negative. New energy vehicles are all positive points, the higher the cruising range, the more points, the upper limit is 5 points. Therefore, in order to obtain higher positive points, the car companies are trying to reduce the fuel consumption of their own models on the one hand, and choose alliances on the other hand.

Although the “double-point” policy assessment requirements are postponed until 2019, and the points for 2019 and 2020 are allowed to be combined. But whether it is a joint venture brand or a self-owned brand, they are not afraid to relax. With the results of the 2016 and 2017 “double points” assessments issued by the Ministry of Industry and Information Technology in the past two months, the progress of the “double points” policy for car companies has shown a situation of blooming. From the planning of various enterprises in this auto show, the proportion of strategic investment in new energy auto products is rapidly increasing.

In the Chinese auto market where “Hundred Flowers Blossom”, the differences in technology and brand will become smaller and smaller. Both international brands and independent brands will showcase the development of new energy vehicles in the Beijing Auto Show.

As the industry has commented, the 2018 Beijing Auto Show is not the largest number of new energy vehicles in the auto show, but it is definitely a very representative one. Therefore, 2018 is destined to become a very important year for major auto companies to seize market opportunities. Perhaps after the 2018 Beijing Auto Show, the new energy auto market will also be polarized and become a watershed for new energy vehicles.

The page contains the contents of the machine translation.