Secret Coat Car Beijing Brand Experience Store Opening Secret

On May 31, the brand experience space of electric coffee car in Beijing was officially put into operation. This is the second brand experience space after the Shaoxing brand experience space.

Electric coffee Beijing brand experience space opening

The electric coffee Beijing brand experience space was upgraded on the basis of the original 4S store, adding an interactive area for car life that shows the brand culture. At the same time, traditional 4S store sales, spare parts, after-sales service, and information feedback remain. From the new storefront, you can feel the low-key and pragmatic style claimed by the official coffee shop. After all, simple and effective is the best effect of the operation.

For the future, the director and chief marketing officer of the electric coffee car said to Mr. Dongping: Establish a brand experience center in the core business district of the first-tier city; Establish a standard store in the shopping district where urban car sales are concentrated; In the market with relatively small market capacity, the three, four, and five lines are mainly reserved stores.

Shared charge pile? Cooperation with e-Charging

The e-charging network must be familiar with the friends of the state, in new energy vehicles and charging facilities data analysis, operation supervision, service support and other aspects of rich practical experience and theoretical results. Today, the electric coffee car officially launched the "music sharing alliance" partnership program with the Beijing public service management platform for charging facilities(e-charging).

In an interview with Mr. Dong Ping, an electric car director, and chief marketing officer, told us that electric cars will create innovative charging models in the future, promote the sharing of private piles, and actively explore the construction of self-charging power stations. Working with e-charging networks can better advance the development of this project.

Innovative Marketing for Young Markets-Flash Shop

The electric detective followed the electric car to the electric coffee brand flash shop in the center of Beijing. The flowers and cold drinks made the electric detective feel comfortable today at 36 degrees Celsius. Flash shops can be flexibly distributed in the streets. It is also a popular fashion element. Electric cafes use Flash culture marketing. It seems that they are ready to "start" the young market. At the same time, for the electric coffee car to help the flower service provider FloerPlus flowers, but also added a lot of art flash shop style.

Electric detectives have found that flash shops can infiltrate the city center, which greatly narrows the distance from consumers, perhaps getting a car out of the way? An electric car can be said to be very good!

"Flash stores are a new form of creative marketing combined with retail stores," he said. "This kind of offline immersion experience marketing is more likely to resonate between users and brands."

Comments

As a member of the new car building force, the electric coffee car has sold more than 1,000 vehicles since the Guangzhou Motor Show was listed last year. This is indeed a good result, but whether it is for car building companies or consumers, the most important car is its own product. Power! Excellent marketing methods are naturally added points, but the product is the accumulation of word of mouth, conquer the market dry goods, then the sales of thousands of electric coffee car what? Let's give the microphone to Mr. Bong! See you next time.

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