Guangqi New Energy Opens New Marketing Ecological Future will independently develop batteries

Recently, at the 15th(Beijing) International Automobile Exhibition in 2018, Guangqi New Energy released a brand new slogan: "The Smartest Companion," and released a new IP image of the North Nose family, opening a new marketing ecology.

In terms of new product planning, Guangqi New Energy will focus on two star models GE3 and GS4 PHEV this year to achieve a sales target of 15,000. In the first half of next year, it plans to invest in a pure electric sedan with a wheelbase of 2.73 meters. In the second half of next year, there will be a five-seat pure electric SUV with a wheelbase of 2.9 meters to maintain the launch of two new products each year.

With the rapid development of the new energy car industry, the "malady" of the industry that was born with it began to appear: Although some companies are currently producing new energy models, they are actually dealing with the double-point policy. Guhuinan, director and general manager of guangqi's new energy company, said in an interview with China securities that double points are also a double-edged sword. Many companies are desperate to make low-value cars for points.

"If we did the same, we wouldn't have a new energy company, and that would have cost a lot. We do it, we do it as affordable, future-oriented cars. Guhuinan said: "The company is called New Energy, but it does not emphasize the concept of" new energy "too much. What we are really interested in is to build unmanned cars. We look to the future and don't get busy getting points for the moment. "

In the face of fierce market competition, Guhuinan believes that Guangqi's new energy source comes from confidence in the car. "The core of the new energy car is three power, but can only do the core? That's just the hardware. Battery management is also the core technology. It also requires the integration of the entire vehicle, as well as security considerations. We are leading in the management of charge and discharge and battery temperature. "

In addition, Guhuinan also revealed that Guangqi New Energy is developing batteries and will produce batteries in the future and produce them in new industrial parks. Guhuinan said guangqi new energy will not do all things, to join partners around the cost down.

According to public information, in April 2017, Guangqi Group and relevant partners built the "Guangqi Zhilian New Energy Automobile Industrial Park" to create a science and technology innovation cluster with an open industrial chain, including the Creative Service Area, Smart Manufacturing Area, and Car Town. And the park is driverless. Among them, the first phase of investment of 4.7 billion yuan in Guangqi New Energy Smart Factory will be completed by the end of 2018, with an initial production capacity of 200,000 vehicles per year. According to the introduction, the factory used smart micro-grid, photovoltaic and other clean energy, power storage systems, as well as the Internet of Things, big data, smart robots and other leading technologies.

According to relevant policies, the automotive industry will implement a transitional period of liberalization, and in 2018 will eliminate restrictions on the proportion of foreign investment in special vehicles and new energy vehicles. Regarding the upcoming new energy car stock market, Guhuinan said that it is not yet known how much the stock market will be liberalized, and that it is unfair for Chinese companies to expect the government to issue corresponding policies instead of simply subsidizing foreign companies 'money, land, and policies. we want the government to create a level playing field where Chinese companies do not discriminate. "

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