What is the future of new energy vehicles?

The multi-day 2018(15th) Beijing international auto show concluded on May 4. More than 1,200 exhibitors from 14 countries and regions around the world exhibited 1,022 new cars. Of the 174 new energy vehicles on display, 124 are Chinese brands. It is proud to say that China's new energy vehicles have become the most beautiful scenery in the exhibition.

Research by the national development energy research institute and the green energy think tank found that since the early 1990s, China's new energy vehicle research program has been implemented. In 2001, China launched a major electric vehicle science and technology project, to fuel cells, hybrid and pure electric vehicles for the "three vertical", multi-energy powertrain control, drive motor and power battery for the "three horizontal", thus forming a new energy vehicle "three vertical and three horizontal" development pattern. The state strongly supports the development of new energy automobile industry and has issued a series of policies to support it. Up to now, China's new energy automobile industry has finally seen the dawn of curve transcendence.

"The world's total sales of new energy vehicles have exceeded 3.4 million, and China's total sales of new energy vehicles have exceeded 1.6 million, accounting for more than 50 percent of the total." According to wan gang, vice chairman of the national committee of the Chinese people's political consultative conference (CPPCC), China's new energy vehicle industry has entered a new stage of development. China's new energy automobile industry is no longer a baby in its infancy, which needs the full care of all parties. Today's new energy vehicle companies, it is time to think about how to leave the policy support, they should walk independently.

Finding the right range

It is true that the convenience of charging new energy vehicles is not as convenient as refueling at the present stage. Therefore, before consumers buy new energy vehicles, they first pay attention to the range. The range of all-electric vehicles has developed from over 100 kilometers at the beginning to match that of gas-powered vehicles. At the recent Beijing auto show, baic new energy launched the EU5, which has increased the range to 500km, and the new force of car manufacturing launched the nextev ES8, the range has reached 500km. In the field of various pure electric vehicles that have not yet been mass produced, there are also some super battery users with a range of 600-1000km. The Enspire concept, unveiled by buick, already boasts a 600km range. The fairway car, backed by Yang rong, former founder of BMW brilliance, has even launched the fairway H500 concept car, which USES graphene battery technology to achieve a range of 1,000km.

In terms of driving range, various manufacturers spare no effort. However, the increase of range is not as simple as installing more battery packs. Because the weight of the battery itself makes the vehicle itself bulky, higher unit energy consumption, the actual loss outweighs the gain. The key is to increase the energy density per unit power battery.

According to the national development energy research institute, green energy think tank survey, pure electric vehicle manufacturers from the initial use of energy density is not too high lithium iron phosphate, now most manufacturers switch to higher energy density of lithium ternary, lithium manganese acid, lithium titanate and other technologies. However, the innovation of lithium battery technology is facing a big bottleneck. On the premise of ensuring safety, it has become increasingly difficult to improve the energy density of unit battery. For this reason, foreign countries have been focusing on the research and development of fuel cells. "South Korea is currently developing new fuel cell reserves and storage technologies," said Kim tae-nyeon, executive director of the Korea association of automobile manufacturers.

Doosan corporation has completed the construction of the largest hydrogen fuel cell power station in South Korea, which costs about 36 million dollars to build and can produce 144 440 kilowatt fuel cell systems per year.

In the field of commercial vehicles, the application of fuel cells is becoming more and more mature. In the field of home vehicles, aichi, which USES methanol reforming to produce hydrogen as its fuel, has claimed a maximum range of 1,200km.

Grasp the pulse of fashion

This is a look at the level of The Times, for the new energy car industry, the same. The new energy vehicles with high appearance level and fashionable style are more competitive in the market. Compared with foreign luxury cars, domestic electric cars may only be poor in appearance.

Zhao changjiang, general manager of byd auto sales co LTD, said, "in the first quarter of 2018, our production and sales of new energy vehicles exceeded 150,000 and 143,000 respectively, among which the production and sales of pure electric vehicles increased by 124.7 percent year-on-year, and plug-in electric vehicles achieved a 305.3 percent growth."

One of the important reasons for this performance is that byd has introduced an international first-class design team. Mr. Ed, the design director of the German luxury brand, and the designers of byd have created the design language together. The new product has been highly recognized by the market since its release.

Fashion appearance is important, fashion pre-sales and after-sales service is also indispensable. The traditional model of 4S electric sales of new energy vehicles will also face further challenges. Tesla has launched the high-end market experience store model. In march this year, tesla's experience center in parkview, Beijing, was opened again. The main entrance of the new store is located on the second floor underground of the shopping center. Zhu xiaotong, general manager of tesla China, stressed: "in the five years since 2013 when tesla entered the Chinese mainland market, tesla has set up more than 30 experience centers in China.

Some new forces of car making are also seizing the opportunity of the development of the Internet of things to launch customized automobile services suitable for the personalized needs of the post-90s and post-00s. Fu sheng in changchun automotive innovation technology co., LTD., according to market strategy at king jumps over the company's electric cars being launched customised services, under the condition of the premise of meet the car inspection car, car can be customized according to consumer preferences, whether color or range, as well as the vehicle interiors, can be personalized customization. In terms of after-sales service, it also USES Internet technology to diagnose and repair the defective vehicles at any time. In case of any fault that cannot be simply solved, the company can recommend the nearest after-sales service point according to the positioning of the vehicles. Without the operation mode of 4S stores, after-sales service has become an intelligent cooperation, and asset-light operation has become another fashion pulse.

Catch the AI AI rhythm

New energy vehicles are changing from transportation to mobile office. With the continuous progress of AI and artificial intelligence technology, there is room for new energy vehicles to upgrade themselves. Analysis by green energy think tank: the new generation of consumers have stronger purchasing power, stronger demand for intelligent and digital functions, and stronger willingness to pay. Two percent of Chinese consumers are not interested in autonomous driving, 49 percent are very interested, and about 16 percent are willing to pay for it. Chinese consumers are willing to pay an additional $6,400 for smart driving technology, compared with $2,900 in Germany and $3,900 in the United States. In contrast, Chinese consumers have a stronger demand for intelligent services. New energy vehicles need to be equipped with "brains" before they can walk independently without policy support.

Li jian, senior vice President of baic foton commercial automobile group, said with great emotion: "in the past decade, the global automobile industry has undergone great changes, which are characterized by the development of automobile network, intelligent and new energy. Smart parking, self-driving technology is no longer the industry's one or two new energy car enterprises killer mace, gac new energy, Beijing auto new energy, byd, geely, xiaopeng cars, singularpoint cars and other new and old forces for car manufacturing are on the road to intelligent.

Green energy think tank observed that most of the new energy vehicles have been preliminarily equipped with the Internet of vehicles system and simple artificial intelligence dialogue function. Mobile phones and cars can be connected through APP, which can meet the demand of some consumer groups for intelligent cars.

Saic motor co., ltd. developed zebra system by hand ali, which integrates rich entertainment and mobile Internet functions, including online music, navigation, food search and scenic spots along the way, as well as voice control functions, which can be used for the convenience of hands-free operation. In addition, the system will use big data to analyze car owners' habits to provide personalized services.

On March 1, saic and nextev were awarded the license plates for the first batch of smart networkers in China. Gac new energy also unveiled a concept car with driverless technology at this year's Beijing auto show.

Fight range, fight appearance level, fight service to leave to fight "brain" finally. In a cruel reality, the current domestic new energy car companies, has been up to more than 300, although the new energy car sales rising for years, but the market will also be very fierce competition, financial strength, technical strength and service ability, innovation ability, be short of one cannot, any short together, could lead to a new energy car companies has found.

The page contains the contents of the machine translation.