How did Kodari capture the market share of lithium battery structure parts?

Li Jianju said that since the establishment of the division of Dali insisted that positioning in the high-end market, at the beginning of taking strategic focus in the field of large customers, with the rest of the industry enterprises in the low-end market no quality no bottom line of vicious competition.It was with this clear marketing strategy, Dali's market share in recent years have continued to grow.

Speaking of lithium battery structure, market share, which ranked second is firms may is controversial, but the market share of first place but not give Kedali Industry Co., Ltd. (hereinafter referred to as Dali).

Dali was established in 1996, the company is engaged in new energy structure, car battery structure and mold design and manufacturing in the field of auto parts, by lithium battery precision structure as the core of business, business is important for automotive structural parts of the domestic leading precision components products r&d and manufacturer.

From a technical level, Dali in r&d and manufacturing continue to maintain industry leading position, constantly develop new products to meet market demand;From the market level, Dali our customers are mainly concentrated in ningde era, Panasonic and other power battery shipments top line power battery enterprises at home and abroad, market share continue to improve.

, according to data from 2014-2016 in Dali power and energy storage battery precision components sales of 202 million yuan respectively, 579 million yuan, 934 million yuan, the compound annual growth rate of 114.91%.2017 in Dali revenues as high as 1.45 billion yuan.

At present, Dali has become the domestic deservedPower lithium batteryPrecise structure leading enterprises, market share continue to grow, to lead the industry.

Why that Dali to today's achievements, division, general manager of Dali LiJianJu to high lithium electricity secret reveal the company's growth.

Keep leading technology advantage

"In the first quarter of the overall situation is much better than the same period last year, quarter orders are full, the company is to speed up the production to the customer delivery of the goods."Division, general manager of Dali LiJianJu for high lithium electricity, said the company continued through the import of new materials, the introduction of the world's most advanced imported equipment and improve the design and manufacture process, etc., to provide customers with products of a new generation of structural in the safety and reliability of the product and lightweight ways to conduct a comprehensive upgrade.

LiJianJu pointed out that the current lithium battery components market competition is intense, product upgrading upgrade faster, at the same time affected by the subsidy policy adjustment, power battery enterprise structure in lightweight and safety put forward higher requirements, but also to lower the price, this is a great pressure for structure enterprise and challenges, and Dali is confident.

Understands high lithium electricity, in subsidies and battery system directly contacted with the energy density of pressure, power battery enterprises in 2017 launched a battery energy density increased competition.

Battery enterprises mainly by improving the material system and optimize the structure of PACK for lightweight design, has reached the requirement of the energy density increase.2018, however, subsidies standards will improve again battery energy density index, makes the battery enterprises pressure, thus put forward higher requirements for structure manufacturing enterprise.

And to reduce the structure weight and improve safety, LiJianJu for high lithium electricity, said Dali will mainly through the following several aspects.

On the one hand, a comprehensive import new materials, improve product safety and reduce the unit weight.

Dali LiJianJu revealed that families with an American enterprises jointly developed for the Dali product performance of new materials, new materials production of structures in corrosion resistance, safety and high strength and lightweight properties are excellent, the performance of the new product can completely meet the requirement of battery enterprises latest, so that customers further improve the quality of the power battery products.

At present, the new materials have imported Dali production line, new product weight loss of 20% to 30% compared with the original products, the company according to the customer's product performance requirements pertinent structure products development, production, delivery has the clients.

On the other hand, the introduction of high-end imported equipment, improve product yield and production efficiency.

Learned, pieces of Dali in r&d and manufacturing has higher technical level, has the most advanced high-precision, high consistency of the imported equipment and production technology, and advanced stamping processing, drawing processing, injection molding products processing and mould manufacturing technology.

Division of Dudley's main products have independent intellectual property rights, mastered including safe explosion-proof, prevent leakage, long stretch, power-off protection, automatic assembly, core technology, intelligent pressure test, etc have the ability to develop many models products, product and technology development level in the industry leading position.

LiJianJu said, for the thinner for shell, roof higher precision components manufacturing, must to upgrade production equipment and production line, at the same time of realizing automation production can meet a variety of models of flexible switch.

At present, the division of Dali capability of product development and production of various models, imported from Japan, South Korea and Germany imported equipment, equipment import rate reached 80%.Even to take in some of the core equipment of customized development, this is difficult to other structure enterprise level.

In addition to keep the lead in the field of materials and equipment, families, and he constantly put into product research and development, according to the different needs of customers, from the start in structure and the design of the battery pack, can provide customers with a complete set of system solutions.

At the same time, the division of Dali master the lithium battery precision automotive components and structure of the core technology, with strong mold development capabilities and efficient product development and supply system, to product new requirements are put forward on the downstream battery enterprises make a rapid response, rapid development of new products for market changes.

Strategic positioning high-end market binding big customers

Division of Dali, in fact, market share was able to become the first lithium battery structure of enterprise, in addition to staying ahead in technology of high quality, and market positioning is closely linked.

LiJianJu said that since the establishment of the division of Dali insisted that positioning in the high-end market, at the beginning of taking strategic focus in the field of large customers, with the rest of the industry enterprises in the low-end market no quality no bottom line of vicious competition.It was with this clear marketing strategy, Dali's market share in recent years have continued to grow.

High yield research institute of lithium electricity (GGII) survey data show that in 2017 China's new energy automobile power battery installed gross capacity is about 36.4 GWh, up 29% from a year earlier.Among them, the era of ningde, byd, walter, hin tech center,Bak battery、lishen battery, fu can science and technology, weft lithium can, youngsters who battery, intellectual hangxin energy before 10 the total installed capacity of power battery add up to 26.81 GWh, accounting for 74% of the whole.Top 20 power battery companies totaled 31.3 installed's electricity GWh, accounting for 86% of the whole.(note: according to the machine center certification diameter data calculation)

Obviously, the first 20 battery companies has been partitioned off into more than 8, 2017 market share, and the enterprise is also the most important structure enterprise cooperation customers.

It is understood that the current Dali era of cooperation customers have included ningde, byd, Panasonic, LG, samsung, ATL, weft can lithium, Boston, soup shallow, catic lithium electricity, tianjin lishen, bak battery energy, the valley of god, force letter high-end battery enterprises both at home and abroad, and is still in the development of new customers, products are widely used in byd, such as BMW, geely brand new energy vehicles.

At the same time, the division of Dali also won the America's most famous certification to become a supplier of electric motors, has begun to bulk supply at present.

Besides cooperation high-end customers, families and Dali degree of strategic cooperation with key large customers also let other components companies.

A few days ago, China's largest power battery supplier updates its prospectus ningde era, let the personage inside course of study for Chinese power battery enterprise proud achievements.Among them, in the era of ningde prospectus, there is a enterprise in 2015-2017, three years in a row at the top of the main suppliers first, history of 2011 years up to now, along with age of ningde from enterprise founded to govinda power battery shipments first in the world, and the enterprise is to Dali.

LiJianJu said, Dali's achievements is to grow up together with the company's high quality customers, based on the long-term development of the industry practice the strategic cooperation with large customers, combination, so as to realize mutual benefit and win-win results.

We have learned, in order to better provide services for the company, Dali has been in east China, north China, northwest, central and southern areas such as establishing production base of eight, radiation surrounding the downstream customers effectively, form relatively perfect regional coverage capacity.For example, the company liyang plant products in east China customers provide matching for Ningde, Fujian subsidiary era, Dalian subsidiary for Panasonic battery, etc., providing other base is to speed up the construction.

Recently, Panasonic official confirmation, the on-board square in Dalian, China lithium ion batteries factory formal production supply.And families, and he is expected to pass to Panasonic Dalian plant to further expand its market share, make its products in more international new energy automobile brand.

"Our goal is clear, is to make the world's new energy automobile brand have to use our products, do real first industry."Li Jianju said.

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