Lithium battery and lead battery set off price war

After more than a year of silence, the domestic electric bicycle lead battery industry has revived, and the "price war" has started again. What is different from the past is that this round of "price war" has lasted for several months from the beginning, and it has become increasingly fierce. This round of "price war" can cause a lot of attention, mainly because of its unprecedented level of tragic.

After several months of research, the author found that the 48V12Ah electric bicycle lead storage battery, the price of each group dropped from 390 Yuan in 2017 to 340 Yuan in the beginning of 2018, and has now dropped to 280 Yuan, a drop of 28.2%; and 48V20Ah The battery, from 600 Yuan in 2017 to 540 Yuan in the beginning of 2018, has now fallen below 480 Yuan, a drop of 20%. The decline is so large, the speed is so fast, so that the dealers who have already sold goods have to sell at a loss, and for the latter sales, "do not dare to swear again."

Such a large decline can be seen in the tragic extent of the "price war." The "price war" with the two major industry giants, Chaowei and Tianneng, directly affects the livelihood of electric bicycle lead storage dealers. In the lead battery industry of electric bicycles, the mode of “first settlement after payment” is usually implemented. The “price war” allow dealers to pay more and more additional sales costs in order to return money. In the end, the dealers are often “bloodless”. The “price war” that has been going on for several months has already made some dealers have zero profits.

Consumers who seem to benefit from the "price war" are actually victims of the "price war." Low-price competition often leads to some products being shoddy, and frequent changes in sales prices have also caused consumers to lose their trust in brands and products, especially in the context of the current generation of alternative products. "It is very likely that consumers will slowly give up electric bicycles that are mainly powered by lead-acid batteries, which will cause the industry market to gradually shrink.

In the electric bicycle lead battery industry, the "price war" has become a "black hand" to pull the industry into the vicious competition, and it has been criticized by all parties. The “price wars” of the previous rounds have brought about different levels of industry reshuffle, causing some dealers to be forced to leave the market. The profits of industrial enterprises have fallen sharply and the quality of products has declined. In fact, the "price war" is a commercial war without a "winner." The author will continue to pay attention to how this round of "price war" will develop.

The page contains the contents of the machine translation.