The massive influx of capital into the automotive sector needs to keep in mind that quality products are the core

The field of new energy vehicles suddenly like a night spring breeze, thousands of trees have blossomed, is now showing a thriving scene, not only autonomous car companies actively promote electric cars forward, before in the wait and see in the Chinese joint venture car companies have also participated in, but also save a few years of energy car new forces are also very active. In a once-in-a-century period of change, who wants to miss this outlet.

But building a car is one of the most time-consuming and complicated things to do. Recently, li shufu, chairman of geely group, said in a public forum that it is not easy for people to earn a little money. As a grown up many years of practice in the field of automobile manufacture private entrepreneurs, Mr Li understands automobile manufacture all kinds of difficult, comments, perhaps from the feathers of spare car manufacturing, questioned some of the newcomers only by Shouting smart, connected, such as electric, Shared fashionable words are hard to redefine vehicles.

Whether they are centenarians like ford or octogenarians like Volkswagen and Toyota, the world's biggest car companies have survived near-death experiences. Car manufacturing needs to accept the baptism of time and the market, even if it is an inch of steel, a screw, not a day can be practiced, but thoroughly tempered, in the continuous nitpicking increasingly perfect, step by step to meet the needs. Building a car is a marathon endurance run, which not only needs abundant capital and technical support for a long time, but also needs a solid industrial foundation and the support of craftsman spirit. Once mixed with the hustle and bustle, there will be many crises.

For latecomers, there is no doubt that the entry threshold is higher, the probability of success is smaller, both at home and abroad. Tesla, founded in 2003, has become the founder of the new power of car making with its innovation in technology and business model. However, tesla, which is being emulated by a number of new powerhouses, has yet to emerge from the morass of losses. Tesla's net loss widened to $785 million in the first quarter of 2018, nearly doubling from a net loss of $397 million in the same period a year earlier, another disappointment for investors.

In recent years, capital has poured into the automotive sector on a large scale, and new forces are surging to make cars, hoping to lead the industry to change. However, if you want to make money from cars in the short term, this hope may fall through. From product research and development, manufacturing, sales, and after-sales service, no matter how innovative and subversive, these links can not be missing, each link in the rapid consumption of investors "ammunition", especially in the car manufacturing link need real strength, and the results often can not immediately.

Although it is difficult to build a car, the profit of the automobile manufacturing industry is not high, which is far less than that of the real estate, finance and Internet industries. As the world's most profitable car company, Toyota's operating profit was only 8 percent in 2017, while Internet giants alibaba and tencent each had net profit margins of more than 30 percent in 2017. With the increasing pressure of rising costs, the overall profit of the auto industry is even on the decline. In China, the world's largest auto market, the profit margin of the auto manufacturing industry in 2017 was 8%, down 0.4% compared with 2016, and the dominant position of profit margin decreased.

Driven by capital, entrepreneurs in the new power of car making cannot avoid anxiety and pressure. Cheat, or sleep on brushwood and taste gall to break new technology and create more competitive products in terms of quality, cost and experience? Virtually appeared such choice, on the surface, you would swear to choose the latter, in fact, in the long run a lot of money and technology accumulation in the process, some entrepreneurs may fall due to can not carry weight, therefore in bitter industry reshuffle before the arrival of tomorrow, trying to present prosperity to cover the future while others hon, even individual may move to bad money away good money wrongly-directed mind.

The whole landscape is changing, with both advantages and disadvantages. At present, it is not objective to generalize and put the new power of car manufacturing into the category of "cheat" before it actually delivers the products for mass production. The constant emergence of new car manufacturers, to a certain extent, has a positive significance to promote the reform of the whole industry, stimulate the creativity and enthusiasm of traditional car companies, but also provide consumers with a richer choice. And the automobile industry, which is accelerating the transformation from traditional fuel engine technology to new energy technology, has also created rare opportunities for latecomers. In the future, one or two or three new forces will emerge. The winner will have a reason to win. However, one of the essential success factors is not to forget the awe in the process of making cars and to remember to provide high-quality products for consumers.

The road of building cars will not be because of the Internet thinking into and popular with the capital becomes smooth, the future market competition, no doubt, new forces, both traditional car companies and building cars in the industry reshuffle and technology iteration for the new seat, keep the heart of awe, need don't blindly from the perspective of profit. Compared with mobile terminal commodities such as mobile phones and computers, cars are closer to the lives and safety of consumers.

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