China's new energy vehicles face two challenges

"I started to focus on baic new energy in 2010. It was not the Beijing municipal government that forced me to work, or just a prototype car. Xu heyi, chairman of baic group, always has the courage to go all out. He spends 1/3 of the annual research and development cost on new energy vehicles, and will increase the research and development support in the future.

According to official data, baic new energy co., a subsidiary of baic group, has been the top seller of domestic new energy vehicles for four consecutive years, with a sales volume of 20,100 units in 2015, up 366% year on year. By the end of September this year, it has sold more than 30,000 units. It is reported that in the fourth quarter of this year, baic new energy will also target the A00 class market segment, to launch a new "national car".

Looking at the re-energy car market, xu heyi is not the only one. Of course, there is also the ambition of Internet companies and multinationals to expand into new energy vehicles.

"From the perspective of the development stage, at present baic new energy should not only focus on building cars and turning PPT cars into reality. We may have already started the brand stage. This is why we dare to launch new brands in the new energy enterprises to do dual-brand strategy. At the 4th energy conservation and new energy vehicle achievement exhibition, jin xin, brand director of baic new energy, told the media that ARCFOX is the new brand of baic new energy, creating a high-end, personalized and young brand, among which the pure electric super car arcfox-1 will be mass produced next month.

However, xu heyi also admitted that the new energy automobile industry faces two challenges. One is that the subsidy policy of the government is on the decline. The other is that the major multinational companies in the world are very optimistic about China's new energy market and make efforts in China successively. "I personally expect major multinational companies to launch new energy vehicles in China at the latest in the next two years."

Indeed, the efforts of our own brands in the field of new energy have long been recognized by all. At this new energy achievement exhibition, baic new energy exhibited six new energy vehicles (pure electric vehicles arcfox-1, EH400, EU260, EV160, EU220 and the pure electric mini bus of Beijing auto foton -- zhilan F3). Even Great Wall, which once opposed new energy vehicles, has sneaked out new energy models. Great Wall's all-electric C30EV, which will be on display at the show, is expected to hit the market in 2017, salesmen at the event told China business news. He also told reporters that Great Wall's first plug-in hybrid model, currently in development, will be used in the harvard H7, the specific launch date is unknown.

New energy policy subsidies will be officially launched next year and will be rolled out in 2020. Cheated to fill disturbance influence, this year's new energy vehicle policy has not been issued, many car companies have said that the capital chain tension.

As xu heyi said, the joint venture brands are making efforts in succession to the Chinese new energy market. The reporter learned in the scene, faw-volkswagen's five energy-saving and new energy models appeared in the show, and will be in the future production of 11 new energy vehicles. Beijing hyundai launched its first hybrid model, the ninth-generation sonata hybrid, four months ago. Jiang jun, general manager of faw Toyota's hybrid corolla twin engine, which has been bullish since its launch in October, also said in a media interview last year that 17 new energy vehicles would be launched in the next five years. Vw and jac will also work together to produce cheap electric cars to take market share.

A new energy car battle is about to begin.

Faced with such a situation, xu heyi said baic group should lay a good foundation before the formal withdrawal of financial subsidies, build a good new energy vehicle products and industrial chain, and build a good three-power system. Integrate global excellent resources and cultivate "killer mace" with core technologies. At present, baic new energy has set up research and development centers, including five overseas. And international cooperation with leading enterprises.

Facing the post-subsidy era, Zhang yong, baic's deputy general manager of new energy, once told China business news that baic should enrich its product line and converge new energy products to the purchase cost of fuel cars. In addition, the innovation of business model, time-sharing lease. Electric changing mode is adopted for taxis, and charging and changing stations are established. By the end of September, 10 charging and discharging stations had started operation, providing charging services for more than 2,000 taxis.

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