The new power of car - making sprint mass production and who will be China’s Tesla

After the looting wars of previous years, the products of many new power-making enterprises will be launched in 2018, which also indicates that the next round of battles has begun. Who may become China's Tesla has become the focus of attention in the industry.

"Combining the Internet concept to build a car is a big plus for China's traditional car manufacturers, especially when the car intelligence becomes a major trend." Shengji Ye, deputy secretary general of the China Association of Automobile Manufacturers, told the reporter of "Daily Economic News" When these Internet companies promote their ideas, they should pay more attention to the development of the industry and combine the Internet thinking with the manufacturing industry. Only then will it be possible to go further.

The outlook is good, but the market is cruel. Chengwei Xiao, an expert of the National Expert Group of the National “863” Program for Energy Conservation and New Energy Vehicles, believes that the future development of the automobile market will change rapidly, and it is difficult to infer which new vehicle power can stand out. “I believe that victory belongs to those companies that can turn their ideas into a down-to-earth business.”

New forces internal PK intense

On the eve of the opening of the Beijing Auto Show, the propaganda war between the new forces of the car has started in advance.

On April 20th, the first pure electric SUV of the Weimar Automobile, EX5, was officially launched. After the subsidy, the price was RMB 112,300 and the driving range reached 460km.

The founder of Weimar Automobile, Hui Shen, promised that “in the future, all models of Weimar will achieve 100% networking, and through the combination of 'AI+Hardware+Services', open map navigation, social, smart home and energy fields to provide full scene intelligence interactive service."

To make up for the disadvantages of the seven ES8s listed at the end of last year in terms of mileage and price. Before the official launch of the Weimar EX5, Weilai Automobile announced that the 6-seat ES8 will be officially unveiled at the Beijing Auto Show held on April 25. It is understood that the driving range of the car will be greatly improved, and the battery replacement can be carried out in 3 minutes at the Weiyue-changing power station.

Relatively speaking, Xiaopeng Automobile is slightly understated. On April 19, Xiaopeng Automobile founder He Xiaopeng issued an internal letter to announce that since April 26, Xiaopeng Automobile G3 will officially open the reservation to the public at the GMIC conference, and completed the first domestic show on April 23. Delivery time is 2018.

In addition, in financing, the new forces of building cars are also chasing after you. According to public statistics, the current financing amount of Weilai and Weimar is about 15 billion Yuan and 12 billion Yuan respectively. The current financing of Xiaopeng Automobile has exceeded 5 billion Yuan.

From this point of view, the internal PK of the new power of the car has been heated up. So, who can stand out from the new forces of making cars?

In this regard, Dongshu Cui, Secretary-General of the National Passenger Car Market Information Association, told the reporter of "Daily Economic News" that "the Internet car is a new car-making concept that the current automotive industry seeks to break through. It has not been verified by the market in the physical car. Before, everything was unknown."

Have "hand in hand" with traditional car companies

As the products of the new forces of the car gradually landed, the industry has a new understanding of them, and no longer defines the "barbarians" who only play the concept.

A traditional car executive who asked not to be named told the reporters of the Daily Economic News that these Internet companies have always advocated "ideas and ideas" and did not really fall into the industry. “Everyone can say that everyone can say, but can't produce it independently. It can only be 'the castle in the air.'”

In recent years, when intelligence and networking have become the development trend, traditional cars have begun to seek breakthroughs, and Internet car manufacturers are becoming the “toon” of traditional car companies seeking cooperation.

On April 9th, 2017, Weilai Automobile once again chose to cooperate with Changan Automobile and planned to establish a joint venture company for R&D and marketing. In July of the same year, Baidu signed a cooperation agreement with FAW, and FAW joined the Apollo Ecosystem as a strategic partner. The "Internet + Auto" cooperation model will be further explored; in April 2018, Dongfeng Scenery and Baidu jointly created the first smart coupe SUV - the scenery iX5 debut.

In the way of finding new partners for new forces, the industry has analyzed that the investment in manufacturing is huge, especially in the case that the profit is not realized in the early stage, and also involves the acquisition of qualifications. Therefore, cooperation has become an option, especially the traditional form of automobile OEM has become a path for the qualification of the new power curve.

However, from the perspective of the mass production vehicles and commercial operation modes currently released by the new forces, the subversive significance to the automotive industry is weakening. Under the development trend of smart internet, traditional car companies are also stepping up their transformation, and the boundaries between new car manufacturers and traditional car companies are increasingly blurred. In this sense, when the first words must be called the new forces of the Tesla, whether the Chinese version of Tesla can be created, the answer is not optimistic.

The page contains the contents of the machine translation.